HITEC 2006 Interview | HSMAI Releases First-ever Comprehensive Report On Revenue Management: 'Defining Revenue Management: Top Line To Bottom Line.'

The Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Special Interest Group recently released the first-ever comprehensive report on revenue management: “Defining Revenue Management: Top Line to Bottom Line.” A practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals, the content is both readable and actionable, and delivers tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level.

For more information on the HSMAI Revenue Management Special Interest Group, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005; or visit .

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at .