Historic InterContinental Tequendama Bogota to Be Re-Branded as a Crowne Plaza Hotel
Crowne Plaza's Comprehensive Meetings Package is Ideal for Meeting Planner Demands in Colombia's Capital
MIAMI | InterContinental Hotels Group (IHG) (LSE:IHG) (NYSE:IHG) (ADRs), the world's largest hotel group by number of rooms, today announced that it will re-brand the revered InterContinental Tequendama Bogota as the Crowne Plaza Tequendama Bogota, effective January 2007.
Through research, the hotel's owning and managing company, Sociedad Hotel San Diego S.A., has determined that there is an increase in demand for larger meeting and event space in Colombia, as well as a need for innovative value offerings as it pertains to services, products, and marketing programs. Benefiting from these findings, IHG proposed a re-branding to Crowne Plaza Hotels & Resorts since the brand features unique programs like THE PLACE TO MEET and Sleep Advantage.
THE PLACE TO MEET strategy offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience. The program consists of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief.
"Our responsibility for each property is to ensure its long-term success," says Alvaro Diago, Area President of InterContinental Hotels Group Latin America. "This property, which is a symbol in Bogota and is one of IHG's most well-regarded properties, is truly suited for Crowne Plaza's global meetings strategy," adds Alvaro Diago. "Additionally, this is the ideal time to re-position the hotel so that it can capitalize on what we view as a one-of-a-kind meeting and convention facility in that market."
As part of the re-brand, the hotel will also feature the Crowne Plaza Sleep Advantage, an award-winning program which encompasses all aspects of a guests' sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.
"Being situated in Colombia's capital makes the conversion ideal," adds Alvaro Diago. "The conversion will fill the niche that is much needed in the city. In fact, we anticipate that the hotel will be a pioneer in this particular market since it will have the unique offerings of "The Place to Meet" and the Sleep Advantage Programs that fulfill executives, guests' and meeting planners' needs when they're away from home and have serious business to attend to."
Beyond the expansive meeting facilities that include 31 meeting rooms, accommodating up to 1,600 people, the Crowne Plaza Tequendama Bogota will continue to feature 578 finely appointed guestrooms and suites.
Crowne Plaza Hotels & Resorts participates in Priority Club Rewards. With more than 28 million members, Priority Club(R) Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 18th Annual Freddie Awards hotel loyalty "Program of the Year" and named "Best Hotel Rewards Program in the World" by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration and No Blackout Dates, members have more options for points redemption than any other hotel loyalty program, including redemption at more than 500,000 lodging establishments worldwide - even at rivals' hotels - through the industry-leading "Any Hotel, Anywhere" reward, as well as the option to redeem points for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. If the Rewards Catalog doesn't have what a member is looking for, Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows point redemptions for items not found in the Rewards Catalog.
Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 3,600 hotels worldwide.
As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts is one of the fastest growing upscale brands in the world. It has 250 hotels in 48 countries that are located in major urban cities and airports offering high levels of comfort, service and amenities and an unparalleled experience in formal and informal meetings. For reservations at Crowne Plaza properties, visit .
InterContinental Hotels Group PLC of the United Kingdom (LSE:IHG) (NYSE:IHG) (ADRs) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards with over 28 million members worldwide. InterContinental Hotels Group offers information and online reservations for all its hotel brands at http://www.ichotelsgroup.com and information for the Priority Club Rewards program at http://www.priorityclub.com. For the latest news from InterContinental Hotels Group, visit our online Press Office at http://www.ihgplc.com/media