HEDNA Driving Change in the Hotel Industry 2007 Conference to Explore the Distribution And Technological Trends
Washington DC | Digital marketing advances, technology changes and evolving cultural trends will impact hotel electronic distribution over the next several years. How can the Hotel Industry embrace these changes? Find out at this year’s Hotel Electronic Distribution Network Association (HEDNA) meeting, 20-22 May 2007 at The Burlington Hotel in Dublin, Ireland.
The Conference includes these highlights:
- Opening keynote speech by Geoff Ramsey, co-founder and CEO of eMarketer, who looks at today’s rapidly evolving global e-business landscape and its impact on global distribution in the Hotel Industry.
- Closing keynote speech by Daniel Levine, founder, Avant-Guide, on the five cultural trends that will be propelling hotel electronic distribution over the next decade.
- An analysis on how the Millennial generation will affect the Hotel Industry by Dr. Lalia Rach, associate dean of the New York University (NYU) Tisch Center and HVS International Chair.
- The results of a study on the history of electronic distribution trends by Dr. Rach and Dr. Mark Warner, director of Graduate Programs at NYU.
In addition, attendees will gain valuable tips on:
- Using mobile handsets as a sales distribution channels
- Reinventing your global distribution system to successfully reach corporate buyers
- Maximizing your exposure on search engines
- Processing credit cards smoothly and securely using chips and pin, and CVV.
Attendance at the HEDNA Conference will give you the tools for success in this rapidly evolving market.
Members of the media receive a complimentary registration to attend the Conference. To register, contact Hope Mathis at +1 202 207-1125 or
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by visiting