Solare Hotels and Resorts Implements Japanese Hotel Industry’s First Ever Campaign Utilizing “Second Life”
“Lost Puppy Campaign in Second Life” January 24~ March 31, 2008
With the goal of establishing 50 locations through Japan by 2010 and to gain recognition for their “Chisun Inn” roadside hotel brand, Solare has begun a campaign using the new communication medium “Second Life.” Because a high ratio of Second Life users are thought to be those who have not had the opportunity to come into contact with this brand, such as young adults and women, who hold the initiative for trip scheduling, a puppy-themed campaign was developed to appeal to this segment.
The “Second Life” campaign summary is as follows:◆ Second Life Summary:
Commercials made with CG animation using images from within Second Life will be shown by the Second Life News (program name SL News. tv *1) that is broadcasted from TV Station Island within Second Life.
- The content of this commercial is an “Adventure story about a lost puppy and his travels after he wanders into Second Life.” If you do a web search of the keyword “Puppy search” that is found in this commercial, you will be guided to the campaign site and after answering a questionnaire, you can enter a drawing for hotel vouchers.
- The same commercial will be broadcast through the Solare web campaign site as well as other video clip posting sites.
◆ Campaign Summary
Period: January 24 ~ March 31, 2008 (The news broadcast within Second Life ends on February 23, but the campaign will be effective and the commercial will be broadcasted on the company website until March 31.)
Details: Watch the lost puppy story to be shown in Second Life, the company website, and video clip sites and answer the questionnaire on the campaign website to enter a drawing for 20 people to win free vouchers to stay at Chisun Inn roadside hotels.
◆ Commercial Images
◇ About Solare Hotels & Resorts Co. Ltd. | “Nationwide for all occasions” As of January 2008, Solare Hotels & Resorts Co. Ltd. and its almost 4,800 associates operate, franchise and asset-manage 56 hotels and some 10,900 rooms throughout Japan, including Chisun brand hotels, the Okinawa Marriott Resort & Spa, Holiday Inn Kyoto, Mercure Hotel Narita, and the Kobe Bay Sheraton Hotel & Tow ers. Solare Hotels & Resorts launched their new full-service, upscale brand, “Loisir Hotels,” in the spring of 2007, and have numerous hotels committed or under construction that are due to open this year. The company’s stated goal is to more than double in size to 18,000 rooms by 2010. URL:
◇ America based Linden Lab’s “Second Life”
“Second Life” is an online 3D virtual world that is developed and operated by Linden Lab based in the US, and has users registered in over 100 countries throughout the world. In this virtual w orld, houses, vehicles, nightclubs, stores, scenery, clothes, games, etc. can be set by the user and w ith the latest development platform “Second Life Grid,” one can experience a new type of shared 3D reality. With its headquarters in San Francisco, they have a superb team that boasts unrivaled experience in physics, 3D graphics and networking fields. （URL：）
* Linden Lab and Second Lif e are registered trademarks of Linden Lab, Inc.
* Other company names and product names are the registered trademark or brand of each respectiv e company.
◇ transcosmos inc.
As a pioneer and leader of the information processing outsourcing business, transcosmos began operations in 1966. Presently, it is developing services with the aim of becoming the global IT partner of its clients in the field of digital marketing business in which it provides support for its clients in the call center business that assists in customer support, internet advertisement, and website construction, as well as in fields such as business process outsourcing in which it supports the education, operation and establishment of systems to companies.