MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) will welcome more than 1,000 industry and agency professionals on Jan. 26, 2009 at the Marriott Marquis in New York City for the 19th annual Adrian Awards Gala. The gala will honor the top companies and individuals in hospitality, travel and tourism advertising, public relations and web marketing.

A multifaceted, black-tie networking event featuring award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales & Marketing”, the Adrian Awards Gala will honor winners who are selected from a field of 1,300 entries by senior industry and media experts. Top entries will receive recognition in Platinum, Gold, Silver and Bronze categories, as well as the most desirable “Best of Show.”

“The Adrian Awards showcase the best-of-the-best in our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The evening will serve as a time to recognize our peers for their achievements and take a minute to celebrate past successes.”

Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, HSMAI will present Lifetime Achievement awards to Jonathan M. Tisch, Chairman and CEO of Loews Hotels, Office of the President, Loews Corporation, Co-Chairman of the Board, Loews Corporation, and Florence Quinn, President and Founder of Quinn & Co. Tisch will be recognized with the Albert E. Koehl Award for Advertising and Quinn will receive the Winthrop W. Grice Award for Public Relations.

Some new additions to the Adrian Awards line-up include Google’s Wisdom of the Crowd Award, which is awarded to an integrated marketing campaign that exemplifies the best brand impact and consumer appeal, and the Tourism Cares Sustainability Award, presented to an individual or organization that displays ongoing investment and recognizable progress in sustainability initiatives.

Again this year, DEPARTURES Magazine will present its Luxury Marketing Achievement Award, which honors award-winning print advertising campaigns produced for the luxury travel market, and TravelCLICK will pay tribute to the best integrated eMarketing program in the hotel industry with the eMarketer of the Year award.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.

Tables and tickets for the HSMAI Adrian Awards Gala are on sale now. Tables of 10 can be reserved for $3,500 or $350 per ticket if purchased by Jan. 12, 2009; the price increases to $3,750 per table or $375 per ticket after Jan. 12. For more information or to purchase tables, visit or contact HSMAI at (703) 506-2025 or [email protected].

About HSMAI | HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at .

Rachel Rosenberg
+1 404-832-7711
HSMAI

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