EZYield.com Adds Marketing Reach To High Tech Hoteles’ Expansion
Spanish hospitality group grows two-brands with one technology
While technology plays an important role in all aspects of building the two brands, the most important benefit is using this technology to communicate and build brand worth with the guests.
“Technology is not just about electronics; it is about the underlying passion we have to be the best in all aspects of hospitality for our guests,” stated Reyes Mañeru, revenue director for High Tech Hoteles. “For example, yes, we have plasma screens, free wi-fi Internet access, etc., but technology is also about showers and baths with hydromassage and sauna cabinets, and exercise bicycles in each room. It’s about being able to meet the needs of the guests’ pets. It’s about being able to offer bicycles to tour the city on for free. Technology helps us reach those guests who value what we are as a brand.”
For over three years, High Tech Hoteles has been using EZYield.com to display rates and inventories to forward distribution channels in multiple languages and in multiple currencies.
“The competition amongst independent brands in Europe is very competitive,” stated St. Onge. “High Tech Hoteles has a great product, are executing their business plan fantastically, and we’re honored that they chose us to contribute to their growth.”
About High Tech Hoteles | From the start of its venture, the High Tech Hotels chain has had a clear objective: to offer its guests the best and most innovative services. For this reason the chain does not skimp on creativity and determination when it comes to pampering our guests at the more than 45 properties worldwide. This desire translates into convenience and comfort through a series of exclusive and pioneering services that practically no other Spanish hotel chain offers at the moment. For more information, please visit .
About EZ Yield.com, Inc. | Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties in 62 countries around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and 168 currencies to over 400 forward distribution channels worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit or call 407.629.0900.
Phone: 407-629-0900 x16