VIDEO: Increasing the Relevance of Your Hotel’s Content Using Personas

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: Increasing the Relevance of Your Hotel’s Content Using Personas. Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends.

In this episode, you will learn how to increase the relevance of your online content to appeal to different personas:

• Ask why guests like staying at your hotel
• Don’t say “I’m everything to everybody”
• All content (text, still images, video) needs to be suited to personas
• Show how your hotel will make their stay a success

What topics were covered on VTV Channel last season?
Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!

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What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.

Go to VTV.

About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at .