VIZERGY continues its industry leading education with three Webinars, designed to help expand hoteliers' knowledge of online marketing. The presentations will discuss various aspects of hotel Internet marketing, specifically, how to implement a strategic, comprehensive plan to drive online traffic and reservations to hotels, resorts and bed and breakfasts.

"Outsmart the Competition with Your Website: Rank Higher and Generate More Bookings!" on Thursday, May 27 from 3:00pm to 4:00pm EST, will focus on driving shoppers to your property's site and boosting online bookings. Attendees will learn about search engine optimization (SEO), pay-per-click ads, determining keywords, local search, shifting share and marketing analytics.

On Thursday, June 10 from 3:00pm to 4:00pm EST, "Social Media: Creating a Buzz about Your Property" will discuss the importance of social media to hotels' Internet marketing plans. It will outline strategies, review Facebook, Twitter and LinkedIn, explain how to set up engaging profiles, explain how social media sites can contribute to SEO and examine the impact of YouTube and online videos.

"Making the Most of Your VIZERGY Relationship: Leveraging Our Dynamic Services" is on Thursday, May 20 at 3:00pm EST. This Webinar is for VIZERGY clients only. Clients will learn how to make sure they're taking full advantage of VIZERGY's services and products, about new and enhanced services and how to get the advice and assistance they need.

Suzanna Gabulyan, E-Commerce & Leisure Travel Sales Manager from Carmel Valley Ranch, said this about a past presentation of the outsmart the competition Webinar, "Thank you for the recent Webinar – I really enjoyed it. The presenters were very knowledgeable, and the Webinar was very informative."

Pat Lyons, from Lyons Twin Mansions, had this to say about the social media presentation, "Thank you very much! Nate and I enjoyed the Webinar and will be watching for more. We sure did identify with where we needed to get on the stick and use these tools consistently for marketing."

All Webinars will be presented by a panel of VIZERGY professionals, from directors of business development, to Google certified search marketers, to client marketing services managers. The Webinars are free and last approximately one hour, with informative Q & A sessions, based on questions submitted by attendees, at the end.

VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Web site design, e-mail marketing, reservation services and e-commerce strategy development to help hotels aggressively compete online.

For more information on VIZERGY and its services, please visit www.vizergy.com, call Amakeda Ponds at 904.389.1130 Ext. 179 or email [email protected]. Join us on Facebook and Twitter.

Kristen M. Poillon
Director of Corporate Marketing
(904) 389-1130 x 171

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