By Sara Anderson – Corporate Marketing Manager @ Vizergy Digital Marketing
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
By Hope Waggett, CHDM – Director of Business Development
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience with real-world lodging operators trying their best to serve every guest they can connect with.
By Trish Leighton – Sr. Manager Search Marketing Services at Vizergy
Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website personalization is a simple step to improve direct conversions.
The Search Engine Journal just reported that 50.33% of searches on Google end up with no clickthroughs to websites because Google provides all the answers a user would need on the first results page itself.
Funded by SoftBank, which also bankrolled WeWork, today OYO has a a valuation of $10 billion (more than Choice Hotels and Wyndham Hotels combined) and boasts being the fastest growing chain in the world with over 1 million rooms in its portfolio.
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs.
For more than 20 years, Vizergy, headquartered in Jacksonville, Florida, has worked with international hotel and restaurant groups, such as Marriott, Hard Rock, and Hyatt, as well as independent hotels across the US.
This year, Vizergy Digital Marketing partnered with Bright Holidays, a public charity based in Jacksonville, FL, to give underprivileged students and families a better holiday. Helping 1,015 children this holiday season, the organization set a new record in 2019.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
With the holiday season now in full swing, hoteliers should be thinking of creative ways to attract seasonal travelers and capture those last minute bookings. Here are some tips to take into consider.
Insider recently released a list of the most famous hotels in every state which featured some of our favorite clients. Evaluated state by state to discover the most iconic hotel, ranking places to stay based on criteria including celebrity sightings, relevance to pop culture, and historic value.
Google continually makes changes to improve their search results each day. Most changes aren't noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.