By Sara Anderson – Corporate Marketing Manager @ Vizergy Digital Marketing
On May 25, 2018, the EU General Data Protection Regulation (GDPR) came into effect in an effort to protect consumer data for all citizens of the European Union and the European Economic Area.
By Hope Waggett, CHDM – Director of Business Development
Allow me to begin by stating that I am not qualified to offer legal advice on any topic, particularly in the area of discrimination and accessibility. This information is based on experience with real-world lodging operators trying their best to serve every guest they can connect with.
By Trish Leighton – Sr. Manager Search Marketing Services at Vizergy
Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their customer's online experience. For hotel properties, website personalization is a simple step to improve direct conversions.
Funded by SoftBank, which also bankrolled WeWork, today OYO has a a valuation of $10 billion (more than Choice Hotels and Wyndham Hotels combined) and boasts being the fastest growing chain in the world with over 1 million rooms in its portfolio.
(Digital Marketeers Perspective) Some hoteliers are rightfully disoriented in the current myriad of hospitality technology vendors and solutions and are dreaming of a one-stop-shop tech solution that will cover all of their PMS, RMS, CRS, Channel Manager, CRM, CMS and DMS needs.
Hospitality HR experts estimate there are 100,000 open IT and digital marketing positions in hospitality in North America alone. This labor shortage and lack of adequate investments jeopardize the introduction of the latest technology applications and best practices, curbs new implementations and stifles technology innovations in the industry.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
Award Winning Collection of Boutique Hotels Trusts Vizergy’s Expertise to Help Re-launch a Brand Website
Valencia Hotel Group, a leading luxury hospitality management company, in partnership with Vizergy Digital Marketing is proud to announce the launch of their new website, www.valenciahotelgroup.com. The new website features a modern and sophisticated design that showcases their collection of beautiful hotel properties with enhanced site navigation and responsive features.
Vizergy, the hospitality industry's leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy's health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy's dynamic corporate culture.
With the holiday season now in full swing, hoteliers should be thinking of creative ways to attract seasonal travelers and capture those last minute bookings. Here are some tips to take into consider.
Insider recently released a list of the most famous hotels in every state which featured some of our favorite clients. Evaluated state by state to discover the most iconic hotel, ranking places to stay based on criteria including celebrity sightings, relevance to pop culture, and historic value.
Google continually makes changes to improve their search results each day. Most changes aren't noticeable but when an update contains actionable information, Google gives advanced notice and advice on how to respond those updates.