PhoCusWright@ITB Berlin: New Strategies for Exploiting Marketplace Chaos
Preeminent travel technology conference on 9 March 2011 during ITB Berlin – Leading thinkers and senior executives create a roadmap for navigating a travel market in flux – Trade visitors and exhibitors can now attend free of charge
The global travel industry is at a turning point. On 9 March 2011 the leading travel technology conference PhoCusWright@ITB will examine the unique forces that are transforming travel, tourism and hospitality. The conference theme, "Marketplace Chaos: Spotlight on Technology and Innovation" challenges and motivates travel industry leaders to exploit chaos in the travel marketplace: new economic realities, a burgeoning mobile social Web, disparate devices and channels, high-growth emerging markets and more. Opinion-formers, e-business experts and senior executives will explain how companies can reposition themselves and utilize the interplay of forces on the market to gain a competitive edge.
"The subject matter of this event is of an exceptional quality and, together with the many opportunities for engaging with the speakers in particular, it makes PhoCusWright@ITB an unmissable event for everyone who is keen to learn more about travel technology and to establish new contacts," according to Dr. Martin Buck, director of the Competence Centre Travel and Logistics at Messe Berlin. PhoCusWright@ITB is held in English and in 2011 is fully integrated within the ITB Berlin Convention, which is accepted as the world's largest specialist conference for the industry and takes place from 9 to 11 March 2011. This means that trade visitors and exhibitors can now attend free of charge for the first time. Tickets entitling the holders to attend PhoCusWright@ITB are included with the ITB Berlin trade visitors' or exhibitors' passes.
Analysts from USA-based travel industry research authority PhoCusWright have developed an innovative and compact program comprising short sessions, round table meetings and interviews, where the main themes and visions about the future of e-travel can be discussed in the course of a single day. Between 10:30 a.m. and 6:30 p.m., attendees can expand their understanding of the key trends and issues impacting how travelers search, shop and buy.
Advance registration for PhoCusWright@ITB is required.
ABOUT PHOCUSWRIGHT INC.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.
To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China, Singapore and the United Arab Emirates. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.
Phocuswright is a wholly-owned subsidiary of Northstar Travel Media, LLC. (116 32nd Street, 14th Floor, New York, NY 10001 United States). www.phocuswright.com
ABOUT NORTHSTAR TRAVEL GROUP
Northstar Travel Group is the leading provider of business-to-business news, information, data, transactions and custom content solutions for the travel, meetings and hospitality industries. Brands under the Northstar umbrella include Travel Weekly, Travel Weekly China, Travel Weekly Asia, TravelAge West, Business Travel News, Phocuswright, Meetings & Conventions, M&C China, Web in Travel and Inntopia. Northstar is the industry leader in marketing solutions, custom content communications, content licensing and database management serving the travel and meetings industries. The company produces more than 52 face-to-face events, taking place in North and South America, Europe, Asia and the Middle East. Northstar is based in Secaucus, NJ, and is a portfolio company of EagleTree Capital. www.northstartravelgroup.com
