Wyndham Hotel Group Unveils New Brand Identity and Product Designs for TRYP by Wyndham

Public spaces at TRYP by Wyndham hotels will feature a very open lobby space called Plaza Central; a welcome area with check-in pods; and a warm, inviting atmosphere with eclectic, authentic furniture. This central seating area, designed for increased guest interaction, will serve as the main social hub for guests, featuring an interactive "blog wall" that provides information and local points of interest for guest and staff use.

Guest rooms will offer efficient designs and graphic "word walls" with local urban references. Simple, clean and straightforward European design influences include hardwood-like floors, an open loft-like layout and a large desk. The rooms are appointed with ample outlets and lighting for a comfortable, hassle-free guest experience. Hotels also feature specialty guest rooms that have become a signature of the brand. Family rooms serve as ideal accommodations for families, featuring a large bed for parents, kid-friendly bunk beds and game consoles. Fitness guest rooms are equipped with elliptical machines or treadmills with a complimentary fitness outfit kit, providing guests privacy during their workout routines.

"This is an exciting time and a perfect opportunity to unveil a fresh identity that captures the brand essence and the company's commitment to growing the brand, clearly differentiating it from its competitors while continuing to focus relentlessly on increasing customer satisfaction and maximizing operational efficiencies as an international select-service brand," said Daniel del Olmo, brand senior vice president of TRYP by Wyndham. "We feel strongly that our brand strategy will support our growth objectives, increase consumer preference among travelers looking for great locations at an affordable price and appeal to developers and hotel owners seeking a compelling alternative for existing properties or new projects in A+ locations in cities across the Americas and Europe."

Amenities at all U.S. hotels will include free wireless Internet service, signature premium breakfast buffet focused on healthy meal selections and a fitness center. As part of the chain's Own the City brand culture, members of the hotel staff, or TRYP Ambassadors, will undergo continuous training to gain extensive knowledge of the city in which the property is located so they can help guests navigate key attractions as well as off-the-beaten-path venues.

Travelers can anticipate seeing the updated brand identity on exterior signage on new TRYP by Wyndham hotels including the recently opened TRYP Berlin in Germany, the first to showcase the new signage, and the TRYP New York City – Times Square South, scheduled to open by the second quarter of 2011. All hotels are anticipated to reflect the new brand identity standards over the next 18 months.

TRYP by Wyndham represents over 90 hotels and approximately 13,000 rooms across Europe and the Americas. The select-service, mid-priced brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and Montevideo, Uruguay. Set to debut next are TRYP by Wyndham hotels in New York City, Madrid, Lisbon and Medellín and Bogotá, Colombia.

Wyndham Hotel Group acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain in June 2010. Wyndham and Sol Meliá will continue to work together to develop the brand globally and market the brand through their central reservations systems and loyalty programs to offer a unique competitive advantage.