KeyLime Cove Indoor Waterpark Resort Named 2010 eMarketer of the Year

KeyLime Cove (www.keylimecove.com), Chicagoland's largest indoor waterpark resort, was named the 2010 eMarketer of the Year at Monday night's Adrian Awards gala in New York City. Presented by TRAVELCLICK®, the leader in hotel ecommerce solutions, together with Hospitality Sales & Marketing Association International (HSMAI), the award recognizes the hotel that best demonstrates success in attracting and converting guests through the web. In addition, six TRAVELCLICK customers were recognized in HSMAI's annual Adrian Awards competition. With over 1,000 entries, the program is the travel industry's largest and most prestigious competition honoring outstanding achievements in advertising, public relations, and digital marketing.

KeyLime Cove, a family vacation destination inspired by the Florida Keys, was named eMarketer of the Year for its creative use of the web, and social networks in particular, to engage guests, deliver brand experiences, and build relationships with consumers. A redesigned website with large, inviting photos and an intuitive web booking engine show guests all the resort has to offer-while creating a fully interactive shopping and booking experience. The resort's bold strategy of featuring consumer reviews directly on the home page gives confidence to consumers as they shop online. Promotions on Facebook have tripled KeyLime Cove's Facebook following, while behind-the-scenes tours for family-focused bloggers further build community with the resort's target market. These strategies are complemented by a mobile website that makes the connection with families on the go. As a result of its emarketing innovations, KeyLime Cove doubled online reservations in 2010, now generating 37 percent of its business from the Internet.

"It's clear our winner truly knows how to relate to guests," said Jonathan Cherins, Chief Marketing Officer at TRAVELCLICK. "They have demonstrated a keen ability to make emotional connections online and communicate the passion and culture of their brand. We are excited to recognize KeyLime Cove for their achievements in online marketing and guest engagement."

The 2010 eMarketer of the Year was selected from the following winners in these finalist categories:

• Asia/Pacific Region: Sheraton Imperial Kuala Lumpur, Malaysia (www.sheraton.com/imperialkualalumpur)
• Europe/Middle East/Africa Region: Hotel BLOOM!, Brussels (www.hotelbloom.com)
• Americas Region: KeyLime Cove Indoor Waterpark Resort, Illinois (www.keylimecove.com)
• Chain Category: Loews Hotels & Resorts, New York (www.loewshotels.com)

KeyLime Cove's entry received the single-highest score during the judging process. The 2010 eMarketer of the Year judges included Timothy O'Neil-Dunne, Managing Partner at T2Impact and a published authority on global travel distribution; Daniel Connolly, PhoCusWright eBusiness Analyst and a faculty member at the University of Denver Daniels College of Business; and Yeoh Siew Hoon, Editor for Web in Travel and one of Asia's most respected travel editors and commentators.

TRAVELCLICK is fortunate to work with the following hotel clients who received Adrian Awards for TRAVELCLICK-designed websites:

• 36 Levels Above (www.36levelsabove.com.au)
• Andara Phuket (www.andaraphuket.com)
• Paresa Resort (www.paresaresorts.com)
• Charles Hotel (www.charleshotel.com)

In the Integrated Campaign category, TRAVELCLICK hotels were recognized with two of the competition's four total awards for Global Distribution System (GDS) campaigns:

· Hotel Intercontinental Duesseldorf (www.duesseldorf.intercontinental.com)

• Hyatt Place (www.hyatt.com/hyatt/place)

TRAVELCLICK was also honored in the Mobile Application category for its consumer mobile hotel application, StayHIP™. Downloadable on iPhone and Droid mobile devices, StayHIP is the world's first bookable application that enables consumers to shop for and book boutique, unique experience, and small luxury hotels directly from their mobile devices.

With the receipt of these seven Adrian Awards, recognizing achievements in 2010, TRAVELCLICK garnered an unprecedented 44 awards for web design and marketing excellence in 2010. Along with the Adrian Awards competition, honors were received from the W3 Awards, Interactive Media Awards, Internet Advertising Competition from the Web Marketing Association, and International WebAwards.