Asia/Pacific hotel performance improves in September 2011 | STR Reports
Hotels in the Asia/Pacific region experienced mostly positive results in the three key performance metrics during September 2011 when reported in U.S. dollars, according to data compiled by STR Global. In year-over-year measurements, the Asia/Pacific region's occupancy ended the month virtually flat with a 0.4-percent increase to 68.1 percent, its average daily rate increased 6.6 percent to US$140.06, and its revenue per available room jumped 7.
Hotels in the Asia/Pacific region experienced mostly positive results in the three key performance metrics during September 2011 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region's occupancy ended the month virtually flat with a 0.4-percent increase to 68.1 percent, its average daily rate increased 6.6 percent to US$140.06, and its revenue per available room jumped 7.1 percent to US$95.34.
"New Zealand, which hosted the Rugby World Cup from 9 September to 23 October, reported the highest RevPAR increase for the region", said Elizabeth Randall, managing director of STR Global. "When analysing the daily performances for Wellington and Auckland, different travel patterns became apparent. For Wellington, travellers arrived largely on the nights of Rugby matches for overnight stays but soon left the city to continue their journey around the islands. Meanwhile, in Auckland, the pattern has been slightly different during the qualifying matches, with ADR growth starting the night prior to games for two consecutive nights, which has allowed hoteliers to benefit longer".
Highlights from key market performers for September 2011 in local currency (year-over-year comparisons):
- Bangkok, Thailand, achieved the largest occupancy increase, rising 26.5 percent to 68.5 percent, followed by Jakarta, Indonesia (+24.7 percent to 71.2 percent), and Kuala Lumpur, Malaysia (+21.7 percent to 77.0 percent).
- Shanghai, China, reported the largest decrease in all three key performance metrics. The market's occupancy fell 16.5 percent to 62.7 percent, its ADR was down 12.5 percent to CNY804.56, and its RevPAR decreased 27.0 percent to CNY504.39.
- Hong Kong posted the largest ADR increase, rising 24.0 percent to HKD1,985.22, followed by Jakarta with a 17.9-percent increase to IDR847,074.02.
- Three markets ended the month with RevPAR increases of 25 percent or more: Jakarta (+47.1 percent to IDR603,282.60); Bangkok (+36.8 percent to THB2,068.36); and Hong Kong (+25.0 percent to HKD1,563.68).