Priceline.com "Kills" The Priceline Negotiator
"The Priceline Negotiator has become very strongly associated with the priceline.com brand and the concept of negotiating to get a deal on a hotel room," said Brett Keller, priceline.com's Chief Marketing Officer. "However, priceline.com customers don't have to negotiate themselves to get a deal. Without bidding, they can choose from over 200,000 quality hotels around the world, with thousands of them on sale every day at rates we've negotiated for them. In fact, in the past three years, priceline.com has more than tripled the number of hotels available through our published-price hotel service."
Keller continued, "We felt it was necessary to go to extremes to grab the attention of every consumer in America and drive home the message that you don't have to negotiate to save money on a hotel at priceline.com. We know that The Negotiator has a lot of fans, and we hope that everyone understands this was something that just had to be done."
The new campaign opens with The Negotiator coming to the rescue of a family whose bus is teetering on a bridge. Heroically, The Negotiator manages to get them safely off the bus - and find a hotel for the night. But The Negotiator himself is unable to exit the bus before it plunges off the bridge. Future spots in the campaign explore the aftermath of the crash.
At priceline.com, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival. Priceline.com's Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.