Four Seasons unveils $18m website
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience. It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
Click here to preview the new website
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.
Four Seasons’ revamp is part of an effort to improve online revenue - though its website attracts 30m visitors each year, online bookings only account for 12% of total revenue, an increase of just 2% in five years.