Industry Update
Press Release 8 May 2012

Infographic: The Cost of Hotel Marketing

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We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:

  • It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
  • Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
  • The largest margin of profit comes from mobile bookers.
  • Social media campaigns encourage more bookings than traditional email campaigns.

Hotel Internet Marketing Infographic
Click on image to view a larger version.

Source: buuteeq blog

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