Bill Marriott's Blog Turns Five | 80-year-old executive a social media pioneer
Bill Marriott, Executive Chairman, Marriott International, Inc., has written (and audio recorded) more than 250 blogs in five years. This week's Marriott on the Move blog looks back on the journey. http://www.MarriottOnTheMove.com
"I've been blown away by the reaction to my blog," said Bill Marriott. "To be a social media trendsetter is something I never anticipated."
The blog has addressed everything from vacationing with his dog, Murphy, to terrorist attacks to resigning as CEO. It has become a major channel of communication and a place where readers can leave comments – some have even offered wedding proposals! In the past five years, blog readers have learned a lot about Bill Marriott.
"I value family, work and community. I'm not afraid to tackle controversial topics such as reforming our immigration policy or putting our non-smoking policy in our hotels. I like to talk about good news, but I'm not afraid to talk about the bad news, such as what I said after the bombing of our Islamabad hotel."
At 80 years old, Bill Marriott will continue his blog the way he always has – by recording it. He doesn't type or own a computer. "When your family's name is above the door, you are the person clearly identified with the company. I've enjoyed sharing stories with our customers. My blog is a great way to communicate."
Marriott on the Move is now translated into Mandarin and posted on Chinese hotel websites. Other foreign languages will be rolled out later this year.
Read more about why he blogs: http://bit.ly/KAXwgM
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,100 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
