Regent Hotels and Resorts signs Strategic Alliance Agreement for the Regent brand with Rezidor Hotel Group AB
Rezidor to develop and operate new Regent hotels – exclusively in Russia/CIS, Baltics, Middle East & Africa; and jointly with Regent Hotels and Resorts in the rest of Europe
Regent Hotels and Resorts (RHR), wholly owned by Formosa International Hotels Corporation (FIH), has signed a long-term Strategic Alliance Agreement for the Regent brand with Rezidor Hotel Group AB, one of the fastest growing hotel groups worldwide. Effective immediately, Rezidor will exclusively develop and operate Regent hotels in Russia/CIS, Baltics, Middle East and Africa; and jointly with RHR develop and operate new Regent hotels in the...
FIH had acquired the Regent brand and business in 2010 from Carlson and Rezidor, and since then RHR has refined its gracious Asian hospitality combined with a modern luxury platform in order to position Regent at the forefront of the international five-star hotel market. With this Strategic Alliance, RHR will continue to focus primarily on mixed use development projects combining luxury hotels with branded residential components in the EMEA region. RHR currently operates Regent hotels in Beijing, Berlin, Taipei, Turks & Caicos and Zagreb. Projects under development include properties in Abu Dhabi, Bali, Doha, Kuala Lumpur, Montenegro and Phuket.
"We would like to thank Steven Pan and his team for their trust in Rezidor", commented Kurt Ritter, President & CEO of Rezidor. "The acquisition of the Regent brand and business by Formosa in 2010 allowed us to focus on our core brands Radisson Blu and Park Inn by Radisson, and to strengthen our network in 70 countries across EMEA. A luxury brand was however never off our agenda, and we are delighted to complement our portfolio with Regent now", continued Ritter. Besides Europe's largest upper upscale brand Radisson Blu and the dynamic mid-market brand Park Inn by Radisson, Rezidor also operates the lifestyle brand, Hotel Missoni.
Regent was first launched in 1970 by the legendary hotelier Robert H. Burns who later teamed up with hoteliers Adrien Zecha and Georg Raphael. The flagship Regent Hong Kong opened its doors in 1980. During the 1980s and 1990s, Regent became the leading luxury brand, opening 17 hotels around the world, including the iconic Regent Beverly Wilshire in 1989. In 1992, the brand was acquired by Four Seasons whose portfolio today contains many rebranded Regent hotels in New York, Beverly Hills, Bali, Milan, Istanbul, Singapore, Bangkok and Chiang Mai. In 1997, Carlson became the new owner and added the Regent Seven Seas Cruise to the Regent portfolio in 2005. When FIHC acquired Regent in 2010, founder Robert H. Burns also returned to the brand and serves today as the Honorary Chairman. In 2011, RHR became the first and only international luxury brand with all managed hotels listed in the Condé Nast Traveler's Readers Choice Awards.
FIH Regent Group is the largest and most profitable hotel company listed on the Taiwan Stock Exchange. Founded in 1991, it owns an international luxury hotel brand REGENT and operates Regent Galleria – the leading hotel shopping galleria in Asia as well as SILKS; a lifestyle hotel brand and JUST SLEEP; an affordable design hotel chain. In addition, FIH operates the world renowned restaurant complex Silks Palace at the National Palace Museum and is associated with two luxury serviced apartments in China and Taiwan. For more information, visit www.fihregent.com
About Regent Hotels & Resorts
Regent is a global luxury hospitality brand encompassing hotels, resorts and residences. It was founded in the 1970s by legendary hotelier Robert H. Burns, later joined by Adrian Zecha and Georg Rafael. In the '80s and '90s, Regent is the first hotel brand to introduce the 5-fixture bathroom, the all-villa resort, and the mixed-used hotel development. It is a truly Asia-based global hospitality group to successfully challenge the industry's European and US dominance, both with the opening of the flagship Regent Hong Kong and the iconic Regent Beverly Wilshire. As an international leading hotel brand, Regent has been constantly receiving award recognitions around the world. The existing Regents are located in Beijing, Berlin, Chongqing, Porto Montenegro, Taipei and Singapore with new hotels opening in Harbin, Jakarta and Phu Quoc.
For more information, please visit www.regenthotels.com.