GHM Signs Management Deal for Al Bait Hotel
Sharjah property to incorporate open-air market and traditional houses
GHM expanded its hospitality interests on the Arabian Peninsula March 11 when the luxury hotel group signed a contract to manage the Al Bait Sharjah hotel, scheduled to open in early 2015 in the U.A.E. GHM currently manages The Chedi Muscat in Oman and is planning to open The Chedi Khorfakkan in 2015.
Five of the buildings within the nascent hotel compound are decades-old heritage buildings, once owned by prominent residents and today retained with due respect for their original layout and function. Seasoned walls of coral support one of the aged homes. Another will continue to function as a library and museum.
The Souq Al Arsa, a traditional open-air marketplace, will wind through the core of the hotel property, forming a pedestrian thoroughfare that promises a lively, interactive guest experience.
"We're blurring the lines between the destination and the accommodation in a manner that enhances a guest's stay," said GHM President Hans R. Jenni. "The Al Bait's integration with its environs conveys the destination's charm and character, ensuring a very immediate and enriching experience of life in the exquisite heart of Sharjah."
Indeed, the 10,000 square-metre (2.5 acres) hotel development is a major pillar of an overarching heritage initiative, the Heart of Sharjah, launched by the emirate's leadership. When completed in 2025, the project will have safeguarded a number of historic landmarks and preserved the essence of Sharjah as it was decades ago.
GHM signed its management deal with the Sharjah Investment and Development Authority (Shurooq). GHM and Shurooq previously signed a similar deal on The Chedi Khorfakkan.
"Shurooq's message is not a commercial one, but a cultural one that will enhance the position and the value of the emirate," said Marwan bin Jassim Al Sarkal, CEO of Shurooq.
The project's architect is GAJ, a U.K.-based firm that's developed a number of projects in the U.A.E.
Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.
Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.