Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines
Regatta Travel Solutions has earned a reputation for bringing highly innovative tools to the industry that empower hotels to significantly grow their direct online booking volume. Its latest innovation allows guests who are willing to switch rooms during their stay to combine two different room types into one booking. In the example below, the guest searches for a 6 night stay. The 1 bedroom apartments are only available for the first 5 nights, and the higher room categories are only available for the last 2 nights. Therefore, all of the OTAs are unable to book the guest into the hotel for the desired 6 nights and therefore are unable to display availability in Tripadvisor. Regatta, however, allows the guest to choose the 1 bedroom for the first 5 nights, and another room type for the last night.
Once the guest has selected the first room type desired, the system allows them to choose a combination of room types to complete the 6 night stay.
Since all of the OTAs have access to the same rates and availability, there are no rate parity violations.
"We listen very closely to what hotels are asking for and we respond quickly," said Ashwin Kamlani, Founder & CEO of Regatta Travel Solutions. "This idea actually came from a smaller high end resort that felt that their online booking engine was turning away potential guests by showing no availability when in fact they could accommodate the guest. The guests would have to call the property in order to book."
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About Regatta Travel Solutions
Regatta Travel Solutions offers a patent-pending booking solution for hotels and attractions that incorporates booking capability never seen before in the industry. The system is widely used by independent hotels and hotel chains to increase direct booking volume. Regatta also provides a private label Online Travel Agency platform, used by DMOs (Destination Marketing Organizations) across the globe, as well as a sophisticated sports housing platform. Visit www.regattatravelsolutions.com for more details.