Triptease increases direct bookings by 35% with Price Check

Travel SaaS start-up Triptease has seen direct bookings for its hotel clients shoot up 35% on average across Europe and the Americas. 300 properties have integrated the smart 'Price Check' widget since its launch in January and the company is currently adding new hotel groups at an increasing rate.

Price Check is an add-on for a hotel's website It displays live prices from three OTAs in the booking process. Once a guest searches for date availability, Triptease scans the web for comparable up-to-date prices. The widget reacts to the market and will offer guests a rate match if a cheaper price is found elsewhere.

"Our goal is to bring pricing transparency to the market. This is great for consumers. They clearly feel reassured by the meta-like experience and are more likely to make an immediate booking as a result" said Charlie Osmond, Chief Tease and co-founder of Triptease.

"The A/B tests have shown an immediate increase in conversion, higher revenues and reduced exit rates from each hotel's website. We've noticed an especially pronounced impact on returning visitors, as they progress along the booking funnel," he added.

"Since implementing Price Check we've seen a marked increase in bookings coming through our website," said Julie Grieve of Lateral City Apartments. "It just works. We saw our booking page exit rate fall by 25% in the first month and have continued to see more direct bookings month on month."

The high demand has allowed the company to accelerate product development and from this week Price Check is also available in French, German, Spanish, Dutch and Italian as the ambitious start-up's push to drive direct online bookings across the world continues.

The company expects to announce new industry partnerships and further results in the coming weeks. In February Triptease announced a $2M funding round.

To see Price Check in action visit: Liostasti and DesignCE.

About Triptease

Triptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York, Barcelona and Singapore. Triptease's most recent funding was led by British Growth Fund alongside Notion Capital and Episode 1.

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.

Alice Ackerman
Communications Manager