HSMAI Region Europe pre-ITB event in Sales and Digital Marketing
What does the Profile of the Hospitality Sales Manager 2020 look like?
HSMAI Region Europe connects you with the newly established HSMAI Region Europe Sales Executive Advisory Board to give you insight on their plans, thoughts and goals for the future of Sales in Europe. Come and hear the Advisory Board members' thoughts about the profile of the Hospitality Sales Manager 2020 and join the lively debate during this interactive morning session. Come and share your opinions with us.
You will meet:
- Alexander Hoerner, Vice President Sales at Steigenberger Hotel Group (ChairHSMAI Region Europe Sales Executive Advisory Board)
- Kerstin Gibert, Director International Sales, Robinson Club GmbH (EMEA)
- Roland Elter, Group Commercial Director at Maritim Hotelgesellschaft mbH
- Juliet Howie, Commercial Director Global Sales Force at NH Hotel group
- Peter Schmidt, Vice President Sales Germany at Accor Hospitality Germany GmbH
- Brigitte T. Gruber, Founder and Managing Director, Reburg& Partners
They are all members of the HSMAI Region Europe Sales Executive Advisory Board.
After the lively discussion and a networking lunch, the day will continue with the European launch of the global Digital marketing CHDM certification pre workshop. For those specialised in Digital Marketing there will be the possibility to do the certification exam at the end of the day and become CHDM certified. This is your chance to be amongst the first Europeans to obtain the globally recognised certification for Certified Hospitality Digital Marketers.
The pre CHDM workshop will be lead by Niklas Schlappkohl, Senior Director, eCommerce The Carlson Rezidor Hotel Group and the Chair of the HSMAI Region Europe Digital Marketing Advisory Board together with Frank Reeves, CEO and Co-founder Avvio and a member of the HSMAI Region Europe Digital Marketing Advisory Board.
- Pre ITB seminar only from9 AM to 11 AM, followed by networking and lunch:
- HSMAI Member: 95 € Non member: 125 €
CHDM workshop from11 AM to 4 PM, starting with networking and lunch:
- HSMAI Member: 145 € Non member: 190 €
Pre ITB seminar and
CHDM workshop from9 AM to 4 PM:
- HSMAI Member: 175 € Non member: 230 €
CHDM workshop including the study guide, exam and certification from 11 AM to 5 PM,
starting with networking and lunch:
- HSMAI Member: 650 € Non member: 795 €
Pre ITB seminar and
CHDM workshop including the study guide, exam and certification from9 AM to5 PM:
- HSMAI Member: 695 € Non member: 850 €
- All prices include coffee breaks and lunch.
About the CHDM Certification
The certification demonstrates your expertise in maximizing online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure for hotels. The CHDM certification study guide is organized into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, online travel agencies (OTAs), public relations, search engine optimization (SEO), paid advertising, and social media, among others.
This is the certification for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles; executives seeking to understand digital marketing; and, digital marketers looking to understand the hospitality industry.
"Best Western International is putting 50 of our marketing professionals through HSMAI's Certified Hospitality Digital Marketer program as a means of affirming their knowledge of digital marketing channels," said Dorothy Dowling, senior vice president, marketing & sales, Best Western International. "HSMAI's certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials."
How to earn your CHDM?
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry"s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue. www.hsmai.eu