[Infographic] The Latest in Hotel Technology Trends
Did you know that embedding a review widget or plugin on your hotel website allows potential guests to read unbiased feedback from your previous guests, without leaving your website? Yet, many hoteliers do not want to add widgets or plugins as they also pull potentially negative reviews to your website. The good news is that the odd negative review can actually work in your favour as they build authenticity for your brand. Unconvinced?
What if I told you that 95% of online shoppers suspect that reviews may have been censored if they do not see any negative reviews? What if I also told you that more than 60% of TripAdvisor users say that a good management response to a negative review makes them more likely to book, compared to no response at all from the hotel?
Widgets or plugins are not the only technology trend that the hotel industry has been slow to capitalise on. Have a look at this infographic created by Killarney Hotels in Ireland, for the latest trends.
