Iberostar Launches New App For Guests
- Available for iOS and Android, the new IBEROSTAR app is now operating at ten IBEROSTAR hotels in Europe and the Caribbean, and will be gradually introduced into the rest of the portfolio throughout 2017.
- The IBEROSTAR APP establishes a new channel of communication and allows guests to chat in real time with the hotel staff through the e-concierge function
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Madrid – In line with the digital transformation of the hospitality industry and the brand's commitment to providing guests with the most innovative products, IBEROSTAR Hotels & Resorts launched its newIBEROSTAR APP application, a phone app for guests that will enable them to enjoy their experience at the hotel to the fullest.
The Majorca-based chain is constantly evolving and continues to invest in the improvements of its products and services to offer the best experience to all its guests. This effort is seen in projects such as the development of the new app, opening new channels of communication between the hotel and its guests.
The new tool is an app designed and developed entirely by the company and will therefore not depend on other products on the market. The platform will be open to future innovations, and has the capacity to incorporate new functions such as opening room doors or as a payment platform, positioning it at the forefront of the industry and as a unique benefit for IBEROSTAR guests.
Tomeu Bennasar, Chief Information Officer for GRUPO IBEROSTAR
explained that "for IBEROSTAR, the constant commitment to innovation is essential. Combined with our primary focus on customer service, we are motivated to provide forward-thinking products and services, particularly on smart devices which are now part of our everyday lives. The new app also enables us to better serve our guests in real-time with the inclusion of the e-concierge function, which provides guests access to a digital butler service to ask hotel staff for anything they need at any time".
Designed to make the browsing, search and booking process simpler and more efficient, as well as enabling guests to select the experiences they wish to enjoy during their stay at the hotels, the IBEROSTAR APP includes:
- Three intuitive sections including bookings and access to the web check-in service that will make the arrival procedure even faster and more convenient
- The IBEROSTAR Experience, includes an interactive map that provides guests with access to all the hotel's services and facilities, as well as full details of the gastronomy options, from booking a table at any of the restaurants or consulting the room service menu and ordering dinner to their room
- The e-concierge function, whereby users can contact the hotel staff at any time, and employees can chat with guests in real time and resolve their needs and requests. The app also offers users the chance to make the most of their stay by taking advantage of services such as the late check-out, luggage storage or even checking courtesy room availability
- The app also includes a timeline indicating the various events and activities available on-site each day. Users will have the option to save these activities on their mobile calendar and can share on social media, providing a global view of everything that is happening at the hotel in real time
With the launch of this new app, the three stages of IBEROSTAR guests' travel experience are covered: 'before' with the online booking and check-in options; 'during', thanks to the wide range of services available and important guest information; and 'after', as the app is also a new lasting communication channel between the company and its customers.
The app has already been tested at ten IBEROSTAR hotels in Spain and the Caribbean and will gradually be incorporated into the company's other hotels during 2017. IBEROSTAR APP is available in Spanish and English and can be download for free through App Store and Google Play.
You can download the new app at this link.
About Iberostar
Iberostar Group is a 100% family-owned Spanish multinational company that boasts over 65 years’ experience in the tourism industry and business origins dating back to 1877. Its main line of business is Iberostar Hotels & Resorts, which includes the portfolio of up to 70 hotels in 15 countries under this agreement, with a global team of more than 25,000 people of 95 nationalities. The Group has become an international benchmark by promoting a responsible tourism business model focused on caring for people and the environment. The Wave of Change movement, a pioneering and innovative initiative from Iberostar, reflects the company’s specific commitment to the environment and oceans, and its efforts to promote these concerns to society as a whole. With sustainability as the driving force and lever behind the business, the company places the circular economy at the centre of its strategy and is working on its own 2030 agenda to be waste-free by 2025, carbon-neutral by 2030, 100% responsible in its seafood supply chain by 2025, and to improve the health of the ecosystems that surround its hotels, among other goals. Iberostar was the first hotel chain to remove single-plastic use amenities in all their hotels worldwide back in 2020. The company is a leader in quality and drives differentiation in the customer experience through constant product innovation and commitment to digitalization.
Iberostar Group is advisor to UNWTO, WTTC and World Economic Bank, and has been recognized at international level supporting and participating as speaker at Harvard University, Stanford University, COP 25-26-27, OECD and FITUR amongst others. The company has received several international awards including Eco Trophea Germany (2022) and WTM Latin America Responsible Tourism Award (2022), and has been recognized by several international media amongst the Best International Resorts in Europe and The Americas.
