Ampsy and Destination Marketing Association International Partner to Bring Hyperlocal Social Analytics to Destination Marketing Organizations
The companies will offer best-in-class social geofencing and analytics technology to provide a new layer of data and measurement to DMOs.
"We're thrilled to partner with DMAI, who are pioneers in bringing new and innovative marketing and analytics tools to their DMO members," said Jeremy Gocke, CEO of Ampsy. "This partnership will bring a new layer of social and economic impact data to DMOs, giving them granular insights into a traveler's social journey through their cities."
As the global trade association for official destination marketing organizations (DMOs), Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's membership includes nearly 600 official DMOs that command more than $2 billion in annual budgets.
"Ampsy's capabilities around social insights, data and audience interaction provide new and powerful tools to our members," said Don Welsh, President & CEO of DMAI. We know that DMOs are always looking for the best possible ways to provide metrics through which to measure results, and Ampsy offers a new and exciting range of options."
Within this partnership, Ampsy's products and services that benefit destinations include detailed analytics on travelers who share social content in-and-around events, venues and attractions in their respective communities. Nearly 80% of social content shared at events is missing a hashtag or handle, historically making it impossible to capture and analyze that content. Ampsy's ability to capture content using geo-coordinates enables its clients to surface and understand content and influencers in real-time at their events, venues and attractions, solving a major leakage issue in measuring economic impact of travelers.
Ampsy and DMAI will continue to work together to share information with DMOs about these integrated technologies and services throughout 2017.
Ampsy is a worldwide leader in the delivery of social geofencing and analyticstechnology to brands, agencies, venues, and teams. Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, W Hotels, Maria Sharapova, and AC/DC are among Ampsy"s many past and present clients. Ampsy is based in Scottsdale, AZ with a satellite office in Los Angeles. Ampsy is backed by prominent investors including Exponential Partners, Scout Ventures, Hivers & Strivers, former Amazon CIO Rick Dalzell, and several other angels.
As the global trade association for official destination marketing
DMAI informs, connects, inspires and educates its members to drive destination economic impact, jobcreation, community sustainability and quality of life through travel.