Trivago Bought An AI Startup That Eased Peoples’ Fears About Giving Up Data | fastcompany.com

All types of online services are scrambling to meet the AI-driven personalization standard set by Amazon and Netflix. Fast-growing international hotel search engine Trivago is taking that path by acquiring machine-learning startup Tripl, which analyzes users’ social media profiles to recommend itineraries and link to offers from third parties like hotels or tour operators.