The Groupe du Louvre, parent company of Louvre Hotels Group, announces the signature of an acquisition agreement for a significant majority in the resolutely high-end chain Hôtels & Préférence. This acquisition bolsters Louvre Hotels Group's brand portfolio and adds a network of 140 hotels, mainly 4- and 5-star, located in France and internationally.

The acquisition of the Hôtels & Préférence chain marks a new stage in the strategy of Louvre Hotels Group to reinforce its offer and development in France and internationally. Founded in 2000, this network has experienced rapid growth. Today, it boasts 140 affiliates, including 122 in France, with the remaining in Europe, China, Canada and Columbia. Its affiliates include over 80% of the portfolio in four-star plus and five-star categories, with the network representing a total of 9165 rooms.

A WIN-WIN DEAL

This deal between Louvre Hotels Group and the Hôtels & Préférence network will bring a number of synergies into play and enhance existing offerings through transferring of skills, thus providing a golden opportunity for current and future hotel owners.

"Hôtels & Préférence boosts our portfolio with "palace", luxury and Resort properties, as well as boutique hotels, business hotels and many "demeures de charme", or hotels with character. This is the natural extension of our positioning and strategy to upscale our group. We share the same demanding standards, the same hospitality values and embrace the multiple potential synergies to pursue growth in France and internationally." explains Pierre-Frédéric Roulot, CEO of Groupe du Louvre and Jin Jiang International, Europe.

To retain the value preposition, Hôtels & Préférence will remain an independent chain and no rebranding is planned by Groupe du Louvre.

A GLOBAL ACTOR

"This agreement is a wonderful opportunity for Hôtels & Préférence to become one of the industry's global actors on its segment, and thanks to our main shareholder, we are going to develop our brand, our teams and our means to provide more extensive and effective marketing, communication and especially salesrelated services to our member hotels," declares Yannick Gavelle, Managing Director and Co-Founder of Hôtels & Préférence.

About Hôtels & Préférence

A French hotel chain boasting over 140 independent hotels worldwide, Hôtels & Préférence guarantees, above all, irreproachable service. Spa, Golf, Gourmet Cuisine or Design, its 4- and 5-star hotels are a veritable invitation to Travel. http://www.hotelspreference.com

About Louvre Hotels Group

Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes over 1,700 hotels in 70 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the brands: Première Classe, Hosho, Kyriad Direct, Kyriad, Campanile, Kyriad Prestige, Tulip, Golden Tulip et Royal Tulip the 5 brands of the Sarovar network in India and the French Group Hôtels & Préférence. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 2nd hospitality group in the world.

Marie Nonell
+33 (0)1 42 91 46 60
Louvre Hotels Group