Comfort Hotel Brand Successfully Opens More Than One Hotel Per Week in 2017
Strong 2017 Highlighted by Robust Growth, Pipeline and Brand Evolution
ROCKVILLE, Md. -- A proven leader in the upper midscale lodging segment, the iconic Comfort Hotel brand finished 2017 by opening 58 hotels and increasing the pipeline to nearly 300, one of the largest in its history. Franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, the new Comfort hotels reflect the brand's transformation and new design, which includes a refreshed, modern look and feel.
In 2016, the Comfort brand launched the multi-phased Move to Modern initiative to enhance all hotels in the portfolio and deliver a better, more consistent experience for guests. Encompassing public spaces and guest rooms, Move to Modern has resulted in hundreds of renovations nationwide and affirms the brand's commitment to ensuring that every Comfort hotel has an up-to-date, refreshed look and feel. The brand's transformation strategy has resulted in an increased pipeline, with more than 140 franchise agreements executed in 2017.
"The Comfort transformation has positioned the brand for continued growth, and the guest response to everything we're doing – from welcome to goodbye – has been overwhelmingly positive," said Anne Smith, vice president, brand management and design. "We started 2017 by offering guests 100-percent smoke-free rooms at all Comfort hotels across the country, worked hard with our franchisees on our Move to Modern initiative, and ended the year with 58 new hotels opening."
The most recent additions to the Comfort Hotel portfolio can be found across the United States and are comprised of new construction, rebranding and conversion projects, including:
- Comfort Inn inGreenville, SC – 120 guest rooms
- Comfort Inn inMatteson, IL – 108 guest rooms
- Comfort Suites inOklahoma City, OK – 67 guest rooms
- Comfort Suites inNorth Charleston, SC – 98 guest rooms
- Comfort Suites inSt. George, UT – 91 guest rooms
- Comfort Inn & Suites inHouston, TX – 80 guest rooms
- Comfort Inn & Suites at Salt Lake City Airport, UT – 110 guest rooms
- Comfort Inn & Suites inBaton Rouge, LA – 77 guest rooms
- Comfort Inn & Suites inMetairie, LA – 151 guest rooms
- Comfort Inn & Suites inWichita, KS – 99 guest rooms
- Comfort Inn & Suites inTavares, FL – 80 guest rooms
- Comfort Inn & Suites inWilder, KY – 74 guest rooms
There are more than 1,800 Comfort hotels open across North America in popular travel destinations, everywhere travelers want to stay.
For more information on Comfort hotel development opportunities, please visit https://choicehotelsdevelopment.com/comfort/ to learn more.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2019 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.