Wyndham Strengthens Trademark’s U.S. Footprint with Latest Additions
Hotel giant’s soft-branded concept expands to nearly 70 strong and growing globally
PARSIPPANY, N.J. -- Raising the sought-after Trademark Hotel Collection flag at nine new U.S. destinations, hospitality giant Wyndham Hotel Group is ushering in more of its soft brand's unique hospitality flair coast to coast. The latest additions in New York City, California, Ohio, Utah, Louisiana, Nebraska and Vermont more than double the brand's U.S. portfolio to 15 hotels and more than 2,000 rooms.
Launched last year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. It's the first soft brand geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travelers seeking unique accommodations. Globally, nearly 70 hotels currently don the Trademark banner.
"Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels' distinct character and authenticity, which draws travelers through their doors," said Chip Ohlsson, executive vice president and Chief Development Officer, North America. "The surge of owners joining the Trademark family is testament to their desire to be part of something greater, as well as to Wyndham's steadfast commitment and track record of delivering for its owners."
Demand for soft-branded hotels continues gaining momentum in 2018. According to Smith Travel Research, last year's soft branded occupancies topped 66 to 70 percent - the highest in occupancies - compared to 62 to 67 percent for hard brands and 63 percent for independent properties.
The newest Trademark additions offer everything from downtown city escapes to mountain adventures, while delivering authentic experiences at affordable price points.
Guests discover the chic side of New York City's Queens borough at this 113-room hotel featuring a variety of al fresco experiences. Ravel's Penthouse 808, an eclectic indoor-outdoor rooftop restaurant and lounge, features Hawaiian- and Asian-inspired fare from executive Chef Seth Levine and breathtaking views of the Manhattan skyline. Additionally, guests can sip on 15 draught beers and imaginative cocktails at the hotel's elevated beer garden sprawled across a welcoming green lawn, as well as take a dip in its Profundo pool club, opening in May 2018.
Lions Gate Hotel, A Trademark Collection Hotel, in Sacramento, Cali.:
Adorned with aero-inspired décor reflective of nearby McClellan Air Force Base in Sacramento, Lions Gate Hotel, A Trademark Collection Hotel, sits in the heart of McClellan Park. History meets luxury at this 112-room hotel with easy access to Old Sacramento, a 28-acre National Historic Landmark District, featuring museums, railroad excursions and Sacramento River boat tours.
Mulberry Life Inn & Suites, A Trademark Collection Hotel, in Moreno Valley, Cali.:
Soon to be "Xola, A Trademark Collection Hotel," this 140-room boutique hotel in California's Moreno Valley integrates wellness into every guest touchpoint - like soothing eucalyptus bed linens and allergen-free plush pillows.
Aksarben Suites, A Trademark
Collection Hotel, in Omaha, Neb.:
Boasting Omaha's most beautiful sunlit-atrium, the 186 all-suite boutique hotel flexes to host special events or business meetings up to 150 people. Visitors can explore the unique shops, galleries and restaurants of Omaha's Old Market district and sports fans can catch a University of Omaha team playing at TD Ameritrade Park of Baxter Arena.
Quail Hollow Resort, A Trademark Collection Hotel, in Painesville, Ohio:
Guests at this Ohio gem enjoy easy access to two championship golf courses, Ohio's growing wine region and the Rock & Roll Hall of Fame in downtown Cleveland. The resort's 21 versatile meeting rooms can host up to 80 conference guests or 350 banquet guests.
The Bertram Inn & Conference Center, A Trademark Collection Hotel, in Aurora, Ohio:
Accommodating up to 1,500 guests for special events, this long-standing Ohio destination is Aurora's go-to hotel for guests hosting big occasions or simply enjoying the state's charming countryside.
Zermatt Utah, A Trademark Collection Hotel, in Midway,
Guests breathe in pure-mountain air at this inviting village resort near Park City, Utah, featuring traditional, Swiss-style architecture and décor, 308 rooms and a multitude of recreational activities. This mountain oasis is near the area's top attractions including Utah Olympic Park, Park City ski slopes and blue-ribbon fly fishing.
Richmond Inn & Suites, A Trademark Collection Hotel, in Baton Rouge, Louisiana:
Close to downtown Baton Rouge and just an hour from New Orleans, Richmond Inn & Suites, this all-suite hotel is a prime location for business travelers seeking quick commutes. Designed for extended stay travelers, its 145-spacious suites feature separate living areas, fully-equipped kitchens and complimentary WiFi.
A Trademark Collection Hotel in Burlington, Vermont:
Formerly the Italian Bove Restaurant on Pearl Street in Burlington, Vermont, the 70-year, family run business will be transformed into a 76-room Trademark hotel. Owned by Rick Bove Jr., the hotel is planning to open in 2019.
Trademark hotels participate in Wyndham Rewards®, the simple-to-use, revolutionary loyalty program from Wyndham Hotel Group. Named a best hotel rewards program for the past three consecutive years by U.S. News and World Report, Wyndham Rewards offers members a generous points earning structure along with a flat, free night redemption rate—the first of its kind for a major rewards program. Learn more at www.wyndhamrewards.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company, with over 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 822,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company's award-winning Wyndham Rewards loyalty program offers over 79 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
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