Industry Update
Press Release 5 April 2018

Red Roof® Announces Debt-free Education Employee Benefit Program

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Columbus, OH -- In support of the American Hotel & Lodging Association (AHLA), Red Roof is partnering with Pearson, the world's leading education company, to create the Learning Pathways Program, providing debt-free education to its employees. The leading economy hotel chain will give away 100 scholarships in 2018, covering tuition, registration fees, books and school supplies.


The program is available at no-cost to the first 100 full-time hourly Red Roof employees, who work either at a property or contact center. The program will provide them with the opportunity to pursue a GED, Associate's Degree or another relevant certification in hospitality. Full-time employees are eligible regardless of whether they work directly for a corporate owned Red Roof or a franchised property and can enroll as early as next week.

"Investing in Red Roof employees who are vital to the future success of our brand and industry is part of our corporate responsibility," says Andrew Alexander, President, Red Roof. "Providing employees with a golden opportunity to enhance their lives through education is priceless."

The Learning Pathways Program will allow participants to complete a degree applicable to their ambitions with flexible and convenient educational options that fit their lifestyles and schedules through asynchronous learning. Courses will be delivered online and accessible 24 hours a day, seven days a week to make balancing work and class manageable and rewarding. Academic Support Coordinators will be available to assist employees as they study.

The program is part of a wider initiative by AHLA to provide employees in the hospitality industry with tools for career success. Research consistently shows that employees with Associate's Degrees earn higher wages and more promotions while boasting a significantly lower unemployment rate than those without them.

Red Roof chose Pearson as a partner for the program due to the company's track record of success in managed education strategy. Pearson has helped organizations both within and outside of hospitality to reduce the cost of turnover and talent acquisition by crafting effective development initiatives.

For more information on the program, interested employees can visit to fill out an online application or call (866) 298-5899.

Related Brand

Red Roof Inn®

Red Roof Inn® is the go-to economy lodging choice, providing guests with an affordable stay in a clean, modern and comfortable room. Our coast-to-coast hotels are warm and welcoming and offer a value price without sacrificing the quality and convenience that travelers demand.
brand information
Other Brands operated by Red Roof
HomeTowne Studios by Red Roof®
Red Roof PLUS+
The Red Collection

About Red Roof®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost**. Ranging from economy to midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards®, or for reservations, visit or call 800.RED.ROOF.

Harry Kroll
Hill + Knowlton Strategies
Phone: 305.443.5454
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