Source: LHW

The Leading Hotels of the World, Ltd today unveiled its renovated Leaders Club loyalty program. The redesign was inspired by current members' interests and amplifies relationships curated by Leading Hotels between likeminded curious travelers and independent hoteliers. The result is a more flexible Leaders Club program that recognizes and rewards members for their loyalty and provides upgraded benefits and exclusive access to the portfolio's more than 400 independent luxury hotels worldwide.

"We co-created this program with our most loyal members to ensure we continue to offer the amenities they love while also introducing new features and benefits they expressed were most important to them," said Shannon Knapp, Vice President & Chief Marketing Officer of The Leading Hotels of the World. "The program was designed as a club for curious travelers who seek remarkable, authentic experiences and the hoteliers who craft them. Leaders Club elevates this relationship and delivers truly differentiated on-property experiences and rewards. Additionally, it ensures that at any Leading Hotel a member visits, they are recognized for their membership and can unlock richer rewards with greater loyalty. We are excited about the launch of this new program that will celebrate individuality and reward our members for choosing the uncommon path."

Program Overview: More of What Our Members Love with Leaders Club Points
Effective immediately members will begin to accrue Leaders Club points on up to three rooms per reservation that can be applied towards stays at Leading Hotels' portfolio of individually-branded properties in more than 80 countries.

Leaders Club will continue to deliver the benefits members have come to enjoy and expect such as opportunities for room upgrade priority at arrival, early check-in and late check-out, daily continental breakfast for two, complimentary Wi-Fi, exclusive access to new hotels, Members Only and seasonal sales and lowest available rates.

An annual fee of USD 175 provides access to Leaders Club with the on-property benefits members value, now with program rewards to enhance each stay. It includes one confirmed pre-arrival upgrade annually after a member completes his/her first paid stay in the program and point accrual of 1 Leaders Club point per 1 USD spent. With free nights starting around 4,000 points and numerous Leaders Club points promotional offerings throughout the year, members will be on the way to a free stay in no time.

Greater Loyalty, Richer Rewards: Announcing the Leaders Club Sterling Membership
After a member spends USD 5,000 on qualifying stays, they are invited to Leaders Club Sterling. This unlocks 5 pre-arrival upgrades annually, as well as a one-time five percent annual renewal points bonus on their qualifying annual spend in the previous membership year. Opportunities for further recognition and richer rewards will be available for Leaders Club's most loyal members.

More Ways to Redeem: Expanded Rooms Types Are Just a Click Away
Members will now enjoy expanded room types, better availability, and fewer date restrictions when redeeming points. Additionally, Leading Hotels will now provide the option for guests to redeem directly online at LHW.com.

To join Leaders Club, visit LHW.com or call a Leading Hotels Worldwide Reservation and Service Center.

About The Leading Hotels of the World, Ltd. (LHW)

 Comprised of more than 425 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travelers returning again and again. LHW's collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW's tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centers, serene private island escapes, glamorous tented camps – and beyond – explore, find inspiration, and experience unforgettable travel moments. For more information visit: www.lhw.com, Facebook at @LeadingHotels, Twitter at @LeadingHotels and Instagram @leadinghotelsoftheworld.