Northstar Travel Group acquires Tnooz to supercharge its PhocusWire media brand
Northstar Travel Group has acquired Tnooz and its related assets as part of a plan to further accelerate development of Phocuswright's fast-growing PhocusWire media property.
Tnooz will be merged with PhocusWire over the course of the remaining months of 2018, with its content archive, many of its signature products and long-standing editorial focus on online travel and travel technology being retained by the PhocusWire team.
The acquisition is another signal of the rapid impact on the travel, tourism and hospitality sector that PhocusWire has achieved in the twelve months since its launch at The Phocuswright Conference 2017, the premier conference for senior executives across the travel technology industry.
Pete Comeau, senior vice president of sales and marketing at Phocuswright, said: "Over the past nine years, Tnooz has developed a large following of travel leaders through strong and consistent editorial coverage of the most important topics impacting the travel technology ecosystem. We are excited to welcome the Tnooz readers and commercial partners to PhocusWire as we build the strongest and most targeted audience eager to understand how technology impacts all facets of today's travel industry."
U.S.-based Tnooz was founded in 2009 and became an important leader of in-depth coverage of the online travel business, including the pioneering of early industry hackathons and the profiling of hundreds of industry startups.
Bob Sullivan, president of the travel group at NTG, added: "We are very excited to merge Tnooz into PhocusWire under the leadership of our editor-in-chief, Kevin May. We are confident that the loyal audience and partners of both brands will be very pleased with the results as these two leading travel news brands join forces."
About Phocuswright Inc.
Phocuswright Inc. is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright Research fosters smart strategic planning, tactical decision-making and organizational effectiveness.
Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.
To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China, Singapore and the United Arab Emirates. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
Phocuswright also operates PhocusWire, a media service that covers the travel ecosystem 365 days a year with a range of news, analysis, commentary and opinion from across the travel, tourism and hospitality sector.
The company is headquartered in the New York with Asia Pacific operations based in India and local analysts on five continents. Phocuswright is a wholly owned subsidiary of Northstar Travel Group.
About Northstar Travel Group
orthstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, business and sports meetings, incentives, hospitality, and travel technology. Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Travel Weekly China, Business Travel News, Successful Meetings, Meetings & Conventions, Incentive, M&C China, Travel42, Axus Travel App, and Web in Travel. The company produces more than 80 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel, and the meetings & incentive industry. In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the travel technology industry. Northstar Travel Group owns the Burba Hotel Network, the leading producer of hotel investment events globally, including ALIS, the largest hotel investment conference in the world produced with the American Hotel & Lodging Association in Los Angeles each year. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, golf, activities, hospitality, and specialty destination travel markets. Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Denver, CO; Edwards, CO; Burlington, VT; Los Angeles, CA; Costa Mesa, CA; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai. And soon to be London. Northstar Travel Group is owned by funds managed by EagleTree Capital.