Industry Update
Press Release21 February 2019

Waldorf Astoria Dubai Palm Jumeirah Launches New Jet Lag Guru Concierge Service in the Middle East

Waldorf Astoria properties launch ‘Jet Lag Guru’ concierge in response to travellers’ requests, taking a bolder stance on true Waldorf service

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Hilton Worldwide Family/group

UNITED ARAB EMIRATES - Following the recent launch of Waldorf Astoria Hotels & Resorts' new Live Unforgettable concierge offerings, Waldorf Astoria Dubai Palm Jumeirah is bringing the campaign to life in the Middle East with the introduction of a Jet Lag Guru. Unique to this property, the complimentary service will provide guests with advice on how to combat jet lag and help arrange tailored experiences including a relaxing Neom Tranquillity Bath on arrival and a special Jet Lag Menu at Vietnamese restaurant LAO. Renowned for anticipating travellers' every need with its 'True Waldorf Service,' Hilton 's iconic luxury brand makes strides to elevate and personalise the 'Live Unforgettable' campaign even further.

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A recent global study of luxury travellers conducted by Hilton1 highlights a surprising reliance on concierges, with nearly one-third of leisure travellers reporting that they plan little to none of their trip prior to their arrival, and an additional 47 percent reporting they intentionally leave some details of their trip unplanned until they arrive at their hotel. In response to guests and their travel aspirations, a survey of 2,000 luxury consumers2 found that more than one-third of travellers (36 percent) wanted to experience a 'Jet Lag Guru' when they travelled.

"As luxury travel continues to evolve alongside a growing desire for bespoke experiences, it's key for the luxury sector to keep up with the rising demands and expectations from global travellers. With the launch of new Jet Lag Guru, we're taking our True Waldorf Service to the next level, to ensure guests' needs are catered to from the moment they step on property to guarantee a truly unforgettable experience," said David Wilson, general manager, Waldorf Astoria Dubai Palm Jumeirah.

Jet Lag Guru

Located on the iconic Palm Jumeirah, Waldorf Astoria Dubai Palm Jumeirah offers a haven within the vibrant city of Dubai and creates a sense of calm that allows guests to visiting Dubai to disconnect and recharge. Travellers exhausted from long journeys and time zone differences can now book a complimentary personal consultation with an on-property Jet Lag Guru who will advise guests on how to recover from a long-haul travel and make the most of their stay through wellness and fitness initiatives.

From setting the perfect room temperature for optimal sleep, talking through the pillow menu at check-in, suggesting healthy in-room dining options and arranging an unpacking service by the hotel team, the Jet Lag Guru is there to ensure guests breeze into holiday mode from moment they arrive. See below for the Jet Lag Guru experiences available at Waldorf Astoria Dubai Palm Jumeirah:

Wellness:

Before guests step into their suite, the Jet Lag Guru will spray a calming Neom room mist to create an instant feeling of calm and relaxation upon arrival. Travellers wishing to prolong the therapeutic benefits of aromatherapy can also opt to purchase an in-room Neom Diffuser to use throughout their stay, or a Neom Wellbeing Kit to help continue their Waldorf Astoria Spa journey at home.

Available to pre-book through the Jet Lag Guru, a private in-room Neom Tranquility Bath can be drawn ahead of guests' arrival to ease away any post-travel stiffness and help create a relaxed state of mind to encourage a deep night's sleep. Taking place in the comfort of Waldorf Astoria's stylish marble bathrooms, the Neom Tranquility Bath features a blend of 19 pure essential oils, including English lave­nder, sweet basil and jasmine, all known for their relaxing qualities. For guests who wish to extend their spa experience during their stay, the Jet Lag Guru can also recommend additional treatments available at the award-winning Waldorf Astoria Spa including Neom's De-stress and Energy treatments, to help shift any lingering signs of jet lag.

The Jet lag Guru can also arrange a complimentary Tea Journey at the spa to discover the spa's luxury facilities. Combining a sense of opulence with warm golden hues, guests begin with a guided walk through the spa, where they can discover the Himalayan salt stone sauna, aromatic steam room, and herbal sauna and experience showers. During the guided tour, guests can enjoy a signature chilled ice tea to reinvigorate the body.

Fitness:

The Jet Lag Guru can book a specialised fitness class at Waldorf Astoria's sun-lit gym to help overcome fatigue and re-energise the body. Specialized personal trainers are at hand to guide travellers through a tailored routine that begins with a 20-30 minute brisk walk in the Dubai sun, to breath in fresh air and soak up some Vitamin D, which is directly linked to improved sleep quality. Once warmed up, guests are then guided through a workout using lightweights, followed by gentle yoga stretches and breathing exercises to loosen limbs and improve blood flow. Guests are then handed an in-room stretch sheet that utilizes their room furniture to keep up the routine during their stay, along with a running map for those looking to exercise and take in the spectacular grounds and iconic location of the Palm Jumeirah.

Food and Beverages:

Waldorf Astoria's Vietnamese restaurant, LAO, has created a special Jet Lag menu with dishes that are designed to ease the side effects of flying across time zones. As Vietnamese cuisine is known for healthy and nutritious qualities, this menu provides a lightweight yet fulfilling meal post-travel to help aid smooth digestion and ensure a restful night's sleep.

To try out the latest concierge services, and for more information about Waldorf Astoria, visit waldorfastoria.com.

1Hilton partnered with a third-party research firm, Survata, to survey nearly 1,500 luxury consumers over the age of 25 in eight countries.

2Waldorf Astoria partnered with third party research firm One Poll to survey 2,000 luxury consumers over the age of 22 in the UK

About Live Unforgettable

Earlier this year, Waldorf Astoria announced the debut of the 'Live Unforgettable' campaign - a bold repositioning of the brand to highlight Waldorf Astoria's unique experience and deepen connections with today's luxury travellers. Backed by extensive consumer insights, the campaign pairs the brand's legacy with an unexpected, playful take on True Waldorf Service.

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Waldorf Astoria

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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