How DMO, Hilton Head Island, Attracts Visitors Through Instagram Stories
Destination Marketing Organizations (DMOs) are constantly challenged with creating a visual identity of a destination that will encourage people to visit. Many DMOs have turned to social media to help inspire people through contextual visual media about their location. According to our latest State of the Industry report, DMOs stated that 29% of all of their digital ad spend in 2018 was allocated towards social media advertising. And, that number will continue to rise as more than half (55%) of DMOs report they plan to spend more on social media this year—with 62% reporting that they plan to spend more specifically on Instagram Stories.