Millennium Hotels & Resorts Announces New My Millennium Guest Rewards Programme
New single-tier membership offers easier ways to earn more lifestyle rewards, designed to satisfy each and every member’s evolving travel needs
Singapore - Hospitality group Millennium Hotels & Resorts, today announced the launch of its new My Millennium Guest Reward Programme. Within the new programme, Millennium Hotels & Resorts have prioritised simplicity, inclusivity, value, immediacy and access for guests, by implementing a single tier membership and offering new member privileges that enable guests to redeem over a hundred rewards, from room upgrades and hotel nights, to shopping experiences with leading likeminded brands worldwide, such as Spotify, Uber, Apple, but also retailers such as M&S, Macy's, to name but a few.
Millennium Hotels & Resorts have created an enhanced programme with simpler ways to reward loyal guests and encourage them to make the most of Millennium hotels across the globe. The key features of the new My Millennium Guest Reward Programme will include:
- Member exclusive rate, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, immediately redeemable at point of booking, such as room upgrades, discounted amenities & services, as well as digital vouchers
- An exciting selection of new redeemable lifestyle rewards (i.e. shopping vouchers form Apple Store, Google Play, Amazon and Marks & Spencer)
- Exclusive redeemable experiences with a wide range of partners (i.e. exclusive partnerships with Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
"These touches will enhance members' journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories," Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer.
"The new My Millennium Guest Reward Programme aims to satisfy our members' evolving travel needs and enhance their journey by introducing a simplified, single tier loyalty programme with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity. As part of this loyalty programme, we have designed the rewards to personalise and maximise members' travel experiences allowing them to choose benefits that are important to them."
Millennium Hotels & Resorts have considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards have been added to the platform, including shopping vouchers at Apple Store, Google Play, Amazon and Marks & Spencer. Exclusive experiences with a wide range of partners will enrich the potential of the programme, from exclusive partnerships with Chelsea Football Club, to accessing special shows at the Hudson Theatre in Broadway or discovering Rotorua away from the tourist areas.
To sign up for My Millennium Guest Rewards Programme or learn more about the new programme, please visit:www.millenniumhotels.com
A new dedicated e-concierge will be able to assist all existing and new members for any enquiries: [email protected].
About Millennium & Copthorne Hotels
Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a global hotel company which owns, manages and operates over 150 hotels across some 80 locations worldwide throughout Asia, Europe, the Middle East, New Zealand and the United States. Its properties are in key gateway cities such as London, New York, Los Angeles, Paris, Dubai, Beijing, Shanghai, Seoul, Tokyo, Singapore and Hong Kong. Occupying the best locations around the world, MHR has the perfect address for business and leisure travellers. M&C is the hotel arm of Singapore listed global real estate company City Developments Limited and is a member of the Hong Leong Group.
Millennium Hotels & Resorts, Middle East & Africa currently operates over 50 hotels and 15,000 keys, in addition to 32 hotels in the development pipeline across the region. From a single property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has expanded into various neighbouring destinations, cultivating partnerships with reputable owners, and is now recognized as one of the fastest growing hotel management companies in the region. For more information, please visit www.millenniumhotels.com.
Daniel Eng
Account Manager
+65 9620 3075
Millennium
