Millennium Hotels & Resorts Announces New My Millennium Guest Rewards Programme
New single-tier membership offers easier ways to earn more lifestyle rewards, designed to satisfy each and every member’s evolving travel needs
Singapore - Hospitality group Millennium Hotels & Resorts, today announced the launch of its new My Millennium Guest Reward Programme. Within the new programme, Millennium Hotels & Resorts have prioritised simplicity, inclusivity, value, immediacy and access for guests, by implementing a single tier membership and offering new member privileges that enable guests to redeem over a hundred rewards, from room upgrades and hotel nights, to shopping experiences with leading likeminded brands worldwide, such as Spotify, Uber, Apple, but also retailers such as M&S, Macy's, to name but a few.
Millennium Hotels & Resorts have created an enhanced programme with simpler ways to reward loyal guests and encourage them to make the most of Millennium hotels across the globe. The key features of the new My Millennium Guest Reward Programme will include:
- Member exclusive rate, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, immediately redeemable at point of booking, such as room upgrades, discounted amenities & services, as well as digital vouchers
- An exciting selection of new redeemable lifestyle rewards (i.e. shopping vouchers form Apple Store, Google Play, Amazon and Marks & Spencer)
- Exclusive redeemable experiences with a wide range of partners (i.e. exclusive partnerships with Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
"These touches will enhance members' journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories," Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer.
"The new My Millennium Guest Reward Programme aims to satisfy our members' evolving travel needs and enhance their journey by introducing a simplified, single tier loyalty programme with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity. As part of this loyalty programme, we have designed the rewards to personalise and maximise members' travel experiences allowing them to choose benefits that are important to them."
Millennium Hotels & Resorts have considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards have been added to the platform, including shopping vouchers at Apple Store, Google Play, Amazon and Marks & Spencer. Exclusive experiences with a wide range of partners will enrich the potential of the programme, from exclusive partnerships with Chelsea Football Club, to accessing special shows at the Hudson Theatre in Broadway or discovering Rotorua away from the tourist areas.
To sign up for My Millennium Guest Rewards Programme or learn more about the new programme, please visit:www.millenniumhotels.com
A new dedicated e-concierge will be able to assist all existing and new members for any enquiries: MyMillennium@millenniumhotels.com.
Phone: +65 9620 3075
About Millennium & Copthorne Hotels Plc
Millennium & Copthorne Hotels PLC (LSE: MLC), listed on the London Stock Exchange since 1996, is a global hotel company, which owns, asset manages and/or operates a worldwide portfolio of over 130 hotels across four distinct global collections— Leng's Collection, M Collection, Millennium Collection and Copthorne Collection—throughout Asia, Australasia, Europe, the Middle East and North America. Millennium Hotels and Resorts (MHR) was established as a global brand by Millennium & Copthorne Hotels PLC to provide a common marketing and operating platform across its portfolio. Founded on the philosophy of genuine hospitality, this dynamic hospitality group has an outstanding reputation for excellence, taking pride in exceeding the needs of its business and leisure travellers. The strategic localities of its properties in key gateway cities such as London, Paris, Dubai, Abu Dhabi, Doha, Singapore, Beijing, Shanghai, Seoul, Taipei, Hong Kong, Kuala Lumpur and Thailand make MHR the perfect address to conduct your business or indulge yourself while on holiday.
Visit www.millenniumhotels.com for more information.