Careful what you wish for: Attribute-based selling isn't all it's cracked up to be
Hotels are always looking for new ways to sell their inventory - often based on anything other than guest behavior. They get surprised when these tactics don't take off, or when they backfire spectacularly. This occurs so frequently, it's hardly worth mentioning. Which brings us to attribute-based selling.
I'm just not convinced attribute-based selling meets those criteria.