New Sofitel campaign emphasizes on French dining and art-de-vivre
More than ever, the new Sofitel campaign brings a breath of fresh air to the brand's terraces, patios and outdoor restaurants. World tour of few addresses fusing a casual meal or an aperitif with modern French art-de-vivre.
A modern spin on design, gastronomy, arts & culture, well-being and more: this is what Sofitel offers with its new campaign - Live the French Way. As a renowned ambassador of elegance and the French way of life, the brand celebrates its origins and heritage with the launch of its new promise. It pays homage to Sofitel's French origin, demonstrates the eternal allure of French style, and reinforces the brand's time-honored position around the world.
The French spirit of art-de-vivre is never more present than among Sofitel's terraces and panoramic rooftops. The spectacular views make dining outdoors a chic and luxurious experience for modern voyagers.
Discover 4 continents, 4 addresses…
A serene Mediterranean escape in Europe
Le Dantès at the Sofitel Marseille Vieux Port (France) holds the honor of most beautiful terrace in Marseille, France. From the Mucem to La Bonne Mère, Le Dantès Skylounge offers an extraordinary panorama of the city. The beverage of choice is "Ferroni", the only rum in the world aged at Marseille, expertly mixed into cocktails with elixirs such as pomegranate and passion fruit coulis. A favorite spot among the most stylish locals of Marseille, Le Dantès Skylounge intriguingly borrows its name from the famous character of Alexandre Dumas' novel: the Conte de Monté Cristo.
Delight your delicate tastebuds in the Middle East & Africa
The luxurious tradition of a sumptuous afternoon tea on the terrace at the S ofitel Legend Old Cataract Aswan (Egypt) hearkens back to 1902. "Meet you at the terrace," is a familiar phrase to locals as well as dignitaries and royalty who have visited the historic hotel on the banks of the Nile, from Sir Winston Churchill to King Farouk of Egypt. With the quiet accompaniment of orchestral music and mesmerizing river views, guests enjoy a sublime experience sampling aromatic teas and coffees, and an exceptional array of British, Egyptian and French confections.
Plunge into the water in the Asia-Pacific
Sydney's most "Instagrammable" swimming pool is also one of its most exclusive. Le Rivage at the Sofitel Sydney Darling Harbour(Australia) encompasses a terrace, bar and sublime infinity pool that only guests of the hotel get to enjoy. The pool is heated to a balmy 27 degrees year-round and offers unparalleled views of the city skyline and glistening harbor. While awaiting the arrival of new luxury poolside cabanas in late 2019, guests can take in dazzling panoramic views and indulge in "Highballs on the High Floor" at the hotel's top floor Club Millesime, or warm up with Yellow-Flamed Phoenix' cocktails at the award-winning Champagne Bar.
An exquisite culinary experience in the Americas
Le Jardin at the Sofitel Los Angeles à Beverly Hills (United States) is designed as a French garden patio, and an extension of the restaurant's indoor space. The terrace features contemporary lighting and fountains, a Provençal inspired herb garden, and colorful seating. Guests may also enjoy an outdoor lunch or dinner at Cattle & Claw SoCal Eatery or an afternoon aperitif with bar bites at Riviera 31 Lounge bar. The Aviary is a luxurious private area of Le Jardin that may be hired for private cocktail parties or sit-down dinners with 20 to 50 guests. Its unique layout includes ornate bird cages suspended in the sky overhead, and a driftwood bar with a living wall of greenery.
Living the French way means letting oneself be liberated and free to enjoy the unexpected. Elegant, chic, spontaneous and carefree with a touch of joie de vivre and casualness; that's how Sofitel showcases the French way of life through its outdoor restaurants…
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
