Industry Update
Supplier News13 January 2020

10 reasons why the guest profile no longer lives in the PMS

Cendyn and apaleo take an in-depth look at where hotels should store guest profile data for optimal personalization, guest services and more

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1 min
apaleo GmbH

Exceptional service doesn't require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don't fully harness the power of personalization.

For today's hoteliers, it's the CRM that enables a guest-centric strategy that drives loyalty in today's traveler. This guide, jointly produced by Cendyn and apaleo, maps out ten reasons why the guest profile should no longer live in the PMS.

The whitepaper is free to download here.


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About apaleo

At apaleo, we are the only modern property management system that is built with an API-first mentality. This lets us focus on what we do best, which is to be the central heart for any tech provider to easily connect with our system. We work with 100+ best-in-class apps to help hotels create their dream hotel tech stack without paying for features that they don't want. With apaleo, there are no setup fees, no hidden costs, and no on-site visits necessary.

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