Industry Update
Supplier News13 January 2020

10 reasons why the guest profile no longer lives in the PMS

Cendyn and apaleo take an in-depth look at where hotels should store guest profile data for optimal personalization, guest services and more

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apaleo GmbH

Exceptional service doesn't require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don't fully harness the power of personalization.

For today's hoteliers, it's the CRM that enables a guest-centric strategy that drives loyalty in today's traveler. This guide, jointly produced by Cendyn and apaleo, maps out ten reasons why the guest profile should no longer live in the PMS.

The whitepaper is free to download here.

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About apaleo

Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.

apaleo's PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on a fully open 2-way API, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click. Learn more at www.apaleo.com.

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