The Coronavirus Effect: Latest Trends And How To Respond
The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly. As travel cancellations mount and travel to certain regions becomes more severely affected, travel brands should monitor the situation and smartly adjust their marketing spends to maximize their effectiveness during this unique event.
Across key APAC countries that are severely impacted by COVID-19, including China, Hong Kong, Korea, and Japan, we are seeing metasearch opportunities and traffic decline by 50-80 percent year-over-year, with low conversion rates and very high cancellation rates. Other APAC markets are also seeing declines between 30-50 percent.