Booking Holdings (NASDAQ:BKNG) one of the largest online travel agencies (OTA) and second biggest in U.S. market after Expedia, is taking the measures to save cash during the travel meltdown caused by coronavirus outbreak.

In the Letter to employees from March 23, 2020 Booking CEO Glenn Fogel talks about cutting non-essential business travel, implementing a general hiring freeze company-wide until further notice,internal company events and offsites and dramatically reducing marketing spend worldwide.

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