Industry Update
Press Release15 May 2020

Tourism companies targeting customers through social media marketing, says GlobalData

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GlobalData

As the financial strain continues to burden the global tourism industry due to the impact of COVID-19, many companies will be forced to focus all their financial resources into the present threats they face. However, businesses need to stay relevant through social media marketing as it is relatively a cheaper way to promote, says GlobalData, a leading data and analytics company.

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According to GlobalData's report - 'Impact of COVID-19 on the global cruise industry' - 70% of Brazilians are now spending more time browsing social media when compared to pre-COVID-19 outbreak figures, with an enormous 34% saying they spend all day using social media. Meanwhile, a considerable number of US citizens (44%) are now using social media more than before the coronavirus pandemic.

Ben Cordwell, Travel & Tourism Analyst at GlobalData, says: "This presents tourism companies with a big opportunity to target customers in the Americas by promoting through advertisements on the social platforms."

Facebook, YouTube and Instagram allow the companies to advertise and this is something that the companies need to take advantage of.

Cordwell concludes: "Using celebrities to help endorse brands and advertise them is another key way tourism companies can use social media to further enhance their brand image that may have been damaged during the COVID-19 pandemic."

About GlobalData

4,000 of the world's largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData's unique data, expert analysis and innovative solutions, all in one platform. GlobalData's mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

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