Industry Update
Press Release18 May 2020

Accor launches the Cleanliness & Prevention ALLSAFE label

Some of the most stringent cleaning standards & operational protocols in the world of hospitality.

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ALLSAFE accor

Welcoming, safeguarding and taking care of others is at the very heart of what we do and who we are. The health, safety and well-being of our staff, guests, owners and partners remains our top priority as the world goes through this unprecedented crisis.

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Accor has been prioritizing the safety of its guests on a daily basis for more than 50 years, thanks to our high standards of hygiene and cleanliness applied by all our brands around the world. Due to the Covid-19 pandemic and to ensure the safety of our clients and employees as hotels reopen, we have elevated those norms even further by launching a unique cleanliness and prevention label: ALLSAFE.

Following the launch of ALLSAFE and the announcement of the strategic partnership with Axa as part of the Group's recovery plan, Sébastien Bazin reviews the key points of these initiatives:

The ALLSAFE global cleanliness & prevention standards have been developed with and vetted by Bureau Veritas, a world leader in testing, inspections and certification. All the Group's hotels must apply these standards and will be audited either by Accor operational experts or by third-party auditors such as Bureau Veritas to receive this label.

The Group's operational expertise, our geographic footprint, and the lessons learned from previous outbreaks of infectious disease provide us with a strong track record and expertise that enables us to seamlessly adapt to new customer hygiene expectations.

This is a historic challenge for the Group, which is working tirelessly to prepare for the recovery so that our guests continue to enjoy their travel experience in complete safety.

Discover the detailed measures taken by the Group within the framework of the ALLSAFE label.

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About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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