Ireckonu Amplifies Guest Experience with new “IKnowU” Product Features

Amsterdam - Ireckonu continues to build on its trademarked "Guest Experience Framework" as they implement three new product features to the IKnowU product stack - Guest Engagement App, Subscription Center, and RFM+.

To eliminate the dated process of printing out arrival and departure lists, the Guest Engagement App provides front-of-house staff members with a digital, real-time overview of all guests arriving, checked-in, and checking-out of the hotel. Equipped with updated preferences, loyalty status, and even estimated arrival time, staff members can view the Guest Engagement App on a tablet and quickly recognize loyal members and seamlessly update guest preferences on the fly.

Utilizing IKnowU's golden copy of a guest profile, the Subscription Center seamlessly enables the centralization of a guest's opt-in and opt-out requests. When it receives updates of opt-in/out preferences of a guest, it automatically updates connected systems with the relevant selection - like PMS, Email Marketing, CRM, etc. Hoteliers can now effectively send marketing campaigns and incentives to guests that have a genuine interest in their products.

Recency, Frequency, and Monetary (RFM) are the three facets of Ireckonu's RFM+, enabling hotel groups to customize and calculate tiers for their loyalty programs. As opposed to tracking loyalty status with a single, pre-determined dimension, RFM+ lets hoteliers use their personalized dimensions to track and update a guest's loyalty member status. The "+" in RFM+ adds two new out-of-the-box dimensions: clients can rank their guests on both the number of nights spent, as well as the number of hotels stayed at (within a group).

"We saw a great opportunity to strengthen IKnowUs capabilities for both guests and hoteliers", says Ireckonu CEO, Jan Jaap van Roon. "These new features of our Framework will further enhance a hotelier's ability to personalize the guest's experience while providing a more 'at home' feel during their stays."

Media Contact

Hanna Schiller

VP of Sales [email protected]