Industry Update
Supplier News15 July 2020

Road to Recovery: Rethinking your distribution strategy for the COVID-19 recovery phase

The Road to Recovery E-Book - A hotel's guide to reopening and recovery strategies for revenue, marketing and sales teams

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As countries loosen lockdown restrictions, hotels around the world are cautiously reopening and hoping to salvage what's left of their high season, while simultaneously adjusting to a "new normal" of enhanced hygiene and social distancing in their daily operations.

But how to win guests back? With global travel still highly restricted, hotels will need to rethink their revenue, marketing, and sales strategies to find new demand markets and build consumer confidence.

Download our guide for practical tips on reopening and recovery across the following areas:

  • Revenue Strategy & Planning
  • Channel Update Plan
  • Guest Communication Plan
  • Direct Booking Strategy
  • Business Transient
  • MICE & Events

Multilingual Versions: Our guide is available to download in English, Español, Português, Deutsch.

Access Guide

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Road To Recovery: Turning Your Hotel’s Digital Marketing Back On | By Gina Ciarrocchi Zech

24 August 2020 — Many hotels went dark on digital marketing during the start of coronavirus lockdowns, cutting budgets and turning off campaigns. As hotels slowly reopen, many marketing and e-commerce managers are grappling with how to restart their digital marketing efforts.
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Road to Recovery: Planning for a Marathon, Not a Sprint | By Nancy Huang

17 July 2020 — The following article is part of a series on reopening tips and strategies for hotels, part of our Road to Recovery guide for hoteliers. Click here to access the complete guide.
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About Pegasus

The new Pegasus is a game changer for hotels, combining innovative technology with five-star support to give hoteliers more control over their revenue and distribution strategy than ever before. Following a recent merger with Travel Tripper, Pegasus now enables hoteliers to better connect with their guests through an innovative and flexible platform of Reservations, E-commerce, Global Sales, and Business Intelligence solutions that help hotels drive demand and maximize revenue and profitability. With more than 30 years of experience in global distribution, Pegasus serves hotels across 120 countries from eight offices worldwide in New York, Scottsdale, Las Vegas, London, Paris, Frankfurt, Tokyo, and Hyderabad. For more information, visit pegs.com or follow them on LinkedIn, Facebook and Twitter.

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Nancy Huang
Senior Marketing Director
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