Hotel brands re-evaluate near-term cancellation policies
Taking care of customers’ specific needs while balancing the financial responsibility to owners
Many hotel brands and management companies are touting flexibility around guest cancellations polices and loyalty status amid the COVID-19 pandemic, but some are being cautious not to make any long-term decisions just yet.
Kathy Hood, SVP of sales and revenue management at Davidson Hotels and Resorts, said in exceptionally challenging times, it's important to take care of customers' specific needs while balancing the financial responsibility to owners.
Some of those guest needs include more flexible cancellation windows for individuals and groups as well as easing guest loyalty requirements, according to sources.
