How Travel Brands Are Using Pinterest To Inspire Travel Again
New opportunities to connect with travelers
Some good news on the travel front: People are starting to move again. More than 850,000 travelers passed through US airport security checkpoints on August 16—nearly 10x the number in early April when shelter-in-place mandates began.1 While it's still just one third of the volume compared to a year ago, we're beginning to see signs of recovery.2
For travelers, Pinterest is often the first place they go when starting to plan their next adventure. As a result, travel brands are studying the latest search trends on our platform to determine how to engage consumers—and how to boost demand.
Some of the trends we're seeing? With COVID-19 still a concern, car-centered vacations are gaining ground. Searches for "cross country road trip" are up 89% while those for "road trips routes" have zoomed ahead 248%.3