Industry Update
Press Release28 August 2020

Hosts Have Enrolled Over One Million Listings in Enhanced Cleaning Protocol

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Hosts on Airbnb continue to prioritize health and safety as guests look for healthy and responsible getaways for travel. Since June, more than one million listings around the world have been granted the "Enhanced Clean" highlight, after hosts attested to following robust and standardized cleaning and sanitization guidelines to support safer travel.

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Airbnb's Enhanced Cleaning Initiative continues to evolve and expand as our community adapts to a new world of travel and health precautions. As of this month, hosts in more than 220 countries and regions have access to Airbnb's expert-backed Enhanced Cleaning Protocol in 61 languages, including a detailed handbook and other resources. Additionally, Airbnb has issued Health and Safety Guidelines for its entire community.

The top 10 countries with the highest number of Enhanced Clean listings on Airbnb are*:

  1. United States
  2. France
  3. United Kingdom
  4. Spain
  5. Italy
  6. Mexico
  7. Brazil
  8. Australia
  9. Canada
  10. Greece

Airbnb hosts in other places have also championed the new cleanliness standards. Barbados, Korea, Japan and Portugal are also top ranking locations for Enhanced Clean listings, compared to total listings available.*

The current efforts build on Airbnb's strong track record of cleanliness. According to internal Airbnb guest review data, 95 percent of all Airbnb reviews show that guests are satisfied with cleaning, scoring it at four or five stars (out of five stars) after their stays.* Since the program launched, Enhanced Clean listings have had an average cleanliness rating of 4.8 stars, according to guest reviews .**

Airbnb offers consumers unique homes with more space for their money and more control over their environment, such as entire-home listings with private amenities like kitchens and swimming pools. In addition to cleaning reviews and listing descriptions, travelers can also look for the "Enhanced Clean" highlight on listings descriptions for more peace of mind. Bookings for listings opted into the Enhanced Cleaning Protocol are more likely to be for family stays.***

"Cleanliness and safety are top of mind for our hosts and guests. In the last weeks, hosts have embraced and adopted our new rigorous guidelines, with thousands more attesting to the Enhanced Cleaning protocol everyday. This effort shows how our hosts are dedicated to the highest standards and committed to keeping their guests and communities safe," said Catherine Powell, Head of Hosting at Airbnb.

Airbnb's top hosts know that cleaning matters to travelers. Listings opted-in to the Enhanced Cleaning Protocol have three times more bookings on average than other listings**, showing that the hosts who read through the new resources committed and attested to this rigorous cleaning procedure are also the ones with the most popular listings on the platform.

In addition, as more guests opt to travel by car instead of plane, the percentage of bookings made on Airbnb within 200 miles has grown in the last months. Below are the top 10 destinations with the highest concentration of Airbnb Enhanced Clean listings*:

  1. Telluride, Colorado, US
  2. Destin, Florida, US
  3. Walla Walla, Washington, US
  4. Panama City Beach, Florida, US
  5. Oregon Coast, US
  6. Peak District, Hope Valley, UK
  7. Grant County, Washington, US
  8. Big Sky, Montana, US
  9. Mammoth Lakes, California, US
  10. Winter Park, Colorado, US

In addition to encouraging hosts to adopt Airbnb's Enhanced Cleaning Protocol cleaning guidelines, hosts need to comply with guidance from governments or health authorities in their local jurisdictions. We also remain committed to working with local governments, medical experts and other authorities to help ensure appropriate precautions are taken and inform the reopening of communities and their tourism economies.

*According to internal Airbnb data as of August 18, 2020.

**Based on internal Airbnb data between July 19, 2020 and August 18, 2020.

***Based on internal Airbnb data for bookings with at least one child between July 19, 2020 and August 18, 2020.

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About Airbnb

Founded in 2008, Airbnb exists to create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb's accommodation marketplace provides access to 6+ million unique places to stay in more than 81,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to local communities and interests through 25,000+ unique, handcrafted activities run by hosts across 1,000+ markets around the world. Airbnb's people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.

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