Award Ceremonies by BLLA and StayBoutique — Source: BLLA
2020 StayBoutique Award Winner PALETTE - Boutique Business of the Year — Photo by BLLA
2020 Award Winner - Boutique Hotels Under 100 Rooms - Ashbury Ocean Club in New Jersey — Photo by BLLA
2020 Boutique Hotel of the Year - Over 100 rooms - The Revolution Hotel Boston — Photo by BLLA
2020 Iconic Boutique Hotelier of the Year Award - David Bowd of SALT Hotels — Photo by BLLA
2020 Boutique Hotel Design Project of the Year ZANNIER Hotel Sonop in Namibia — Photo by BLLA

Los Angeles - The Boutique Lifestyle Leaders Association (BLLA) and sister organization, StayBoutique™, presented the 10th annual awards during the organization's 1st ever Boutique Lifestyle Digital Summit. The Awards recognize leaders, innovators, and icons in every corner of the boutique world.

Founded in 2010, the Stay Boutique Awards originally served to recognize leaders of independent hotels globally and the properties themselves. The Awards have evolved to include other categories such as technology and design and others.

2020 marks the tenth annual celebration of the year's most daring efforts in the boutique community with projects that extend the limits of what our sector can do. All winners will have taken risks to achieve what they whole-heartedly believe in, and that provides moments that define a cultural experience. Curating a boutique lifestyle is about the desire for discovery and the winners will be prime examples of this. #DareToAdapt is this year's theme for the event.

We are grateful to the Judges for this year's Awards as well as to all who nominated or submitted an entry. The reality is that new technologies and an increasingly connected community allow business owners to facilitate wholesome experiences to any demographic, no matter the establishment or product being vended.

The winners of the 2020 StayBoutique Awards are reinvigorating their respective spaces with novel approaches to marketing, innovative collaborations, and by embracing change during an exceedingly difficult time in the world. We are honored to present them with this recognition and acknowledge their winnings virtually this year while looking forward to future in-person celebrations.

The importance of such international awards and recognition is considered a distinction among the peers of a category and can clearly establish a hotel/firm/person as a force in your niche. Being selected is a high honor for recognizable achievements and influence in the industry. All awards come with global recognition through BLLA's media reach into the boutique marketplace.

BLLA is pleased to present the Winners and honorable mentions for the 2020 StayBoutique Awards!

Boutique Business of the Year
WINNER: Palette by Peter J. Hemsley
2nd PLACE: B David Levine

Boutique Hotel Design Project of the Year
WINNER: Zannier Hotels Sonop, Namibia
2ND PLACE: Nayara Tented Camp, Costa Rica
3RD PLACE: Asbury Ocean Club Hotel-Drawing Room, Asbury Park, NJ
4TH PLACE: Living Room at Shinola Hotel, Detroit, MI

Boutique Hotel Under 100 Rooms of the Year
Asbury Ocean Club Hotel, Asbury Park, NJ
2ND PLACE: The Alisal Guest Ranch & Resort, Solvang, CA
3RD PLACE: The Butler Hotel, San Luis Obispo, CA
4th PLACE: ARRIVE Hotel, Memphis, TN

Boutique Hotel Over 100 Rooms
WINNER: The Revolution Hotel, Boston, MA
2nd PLACE: The Betsy-South Beach, Miami Beach, FL
3rd PLACE: Ironworks Hotel Indy, Indianapolis, IN
4TH PLACE: Shinola Hotel, Detroit, MI

Boutique Travel Businesses-Travel Technology
WINNER: Vertoe, Luggage Storage Anywhere, Anytime
2nd PLACE: The Guestbook, A More Rewarding Way to Stay

Iconic Hotelier of the Year
WINNER: David Bowd, Owner, SALT Hotels
2nd PLACE: Paul McGowan, President & Founder, Study Hotels

Emerging Hotelier of the Year
WINNER: Chris Pardo, Co-Founder & Chief Development Officer, ARRIVE Hotels & Restaurants
2ND PLACE: Zachary Plutzik, Managing Director, The Betsy Hotel, Miami Beach, FL

A special thank you to the Judges: Anita Chan of Compass Edge, Karen Loftus of Women's Adventure Travels, Remy Allis of Allis Branding, and Amy Jakubowski or AJ Collective. To learn more about the 2020 StayBoutique Awards by BLLA, head over to (The site will be updated after the conference.) View past Award winners here.

About the Boutique & Lifestyle Leaders Association (BLLA) - The official organization for the world's boutique lifestyle leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA's network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique.

About StayBoutique - StayBoutique discovers the best in boutique for the world to experience, be inspired by and share. As the BLLA's media platform, StayBoutique has been part of the boutique movement for the last 10 years. As boutique has grown from travel experiences into a thriving lifestyle, StayBoutique has extended beyond their hospitality origins to reach into consumers' lives.

Press Office