Expedia, Agoda Say ‘Sacred Cows’ Of Rate Parity And Last Room Availability Killed By Covid
The adversarial relationship between hoteliers and the OTAs has changed to an "all hands on deck mentality" during COVID with operators no longer insisting on rate parity and last room availability - once major sticking points - as they scramble to put heads on beds, according to Expedia and Agoda.
"Everybody's fighting for survival so I think that the spirit has been 'let's get together and try to find a solution to get customers back on the road and try the product'.
"I think it's a great time for us to remove all the legacy issues we've had in the industry for years and try to be constructive in the future," he said
"The biggest scared cow would be restricting inventory for the direct channel, which has been a strategy for a lot of players in the industry.