Source: HFTP

Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that HITEC North America 2021 will be held in-person on September 27-30 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA. Traditionally held in June, the Hospitality Industry Technology Exposition and Conference (HITEC®) has been pushed back to give the hard-hit hospitality industry an opportunity to build positive momentum as it recovers from the pandemic-related slow-down. In addition, HFTP will co-locate its Annual Convention with HITEC Dallas, presenting an information-packed event to benefit multiple hospitality industry segments and stakeholders.

"HFTP has already assembled a cadre of industry experts to plan HITEC Dallas and the HFTP Annual Convention," said HFTP CEO Frank Wolfe, CAE, FIH. "HITEC is considered as a must-attend event by many because it is a time for industry friends and colleagues to reunite annually to share their professional experiences. We are more than happy make this announcement and to get the band back together next year."

HITEC Dallas will feature the same opportunities the hospitality technology event is known for, which has made it an annual, premier event for the hospitality community. Attendees can expect a four-day education program planned and presented by industry experts. In addition, HITEC Dallas will feature an exhibit hall hosting over 300 companies. The companies display a range of products and services to support the hospitality technology industry.

The Hospitality Sales & Marketing Association International (HSMAI) will co-locate its ROC Americas program and associated executive roundtables focused on hotel revenue optimization September 28-29 in Dallas. "We look forward to welcoming industry revenue optimization professionals to Dallas along with HFTP as we bring the community together to lead the recovery," said HSMAI President and CEO Robert A. Gilbert, CHME, CHBA.

In 2020, HFTP produced its first virtual event CYBER HITEC, running October 27-November 25 with the first-three days featuring live interaction, followed by on-demand access. The event hosted over 1,840 registered participants engaging in hospitality technology-focused education sessions, 18 virtual exhibit halls and multiple networking opportunities. Also enveloped within the programming was the HFTP Annual Convention, with a hospitality finance-focused education track. Registration is still available for CYBER HITEC, which offers on-demand access to the platform.

Stay tuned to for HITEC Dallas details as they develop, including information on reserving exhibit space. The exhibit hall floor plan, booth pricing and priority sales scheduling is expected to begin December 2020. To receive notifications on exhibit opportunities, sign up your interest.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in United Kingdom, Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. For more information about HFTP, visit For the latest news, visit the HFTP News page at and the HFTP Connect blog at

Eliza Selig
Staff VP, Marketing and Communications
+1 512 220 4026